Best Marketing Analytics Software of 2025

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.

See what your users want - with Microsoft Clarity our free visual web user behavior tool. Clarity is built to integrate with Google Analytics and goes behind the numbers of conventional tools to bring your data to life! Clarity is a super easy-to-use tool that captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Save time by watching the most useful recordings identified Clarity. Pinpoint where users get frustrated through our awesome rage clicks, dead clicks, and quick backs filters. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. Stop guessing. Get Clarity. No sampling. Built on open source. GDPR and CCPA ready.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

This is the ultimate funnel tool for marketers who want high-profit funnels. It can also be used to sell funnels as a service and keep clients happy, paying longer. Funnelytics is your secret weapon for mapping funnels and calculating the stats that make them profitable. It also delivers clear, easily-understand data to back up your results. You can't trust your clients with unclear, murky funnel plans. Optimizing funnels is not as easy as throwing ideas at the wall. Without the data, it's impossible to know what the data says. Getting your clients and team on board is key to launching quickly. Using custom graphs and spreadsheets to prove that your funnels work. Launching funnels without knowing the numbers you need (or what it takes to make a profit). Analytics that don’t tell you what works and what doesn’t.

Yext (NYSE: YEXT) offers a software platform that helps organizations deliver relevant, actionable answers everywhere their customers, employees, and partners look for information. Learn more at yext.com.

Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.

What Marketing Converts? - WhatConverts provides a complete call tracking, lead capture, and reporting platform that gives marketers the power to "See What Market Converts!" Capture phone calls, chats, web forms, and eCommerce transactions. Trusted by over 10,000 companies and marketing professionals for tracking, managing and reporting all in one place Marketing professionals use this tool to monitor, manage, and report on PPC, SEO, and Social campaigns. WhatConverts is a fully featured call tracking platform. Our software solution is an all-in-one solution that can be used as a standalone solution. To enhance functionality, we can also integrate with other software platforms. All of the above are included: Call, Chat, Form, Chat, and eCommerce tracking. All the tools you need for real-time reporting and lead management in one platform. The solution provides a comprehensive set of tools for tracking website chat sessions, eCommerce transactions and custom online events, as well as integrated reporting for quotable leads and total lead management.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

Soundcharts is a full-stack solution (database, desktop, mobile apps & API) that brings together real-time and historical music consumption data, thus improving project management, reporting, and artist scouting. Users can access granular data on charts, playlists, airplay, and social media, including listeners by country/city. Exports to CSV are easily doable for an easier sorting/analysis. Users can also get real-time data and notification from their desktop and mobile. Soundcharts allows them to quickly assess any artist's fan base and performances (over 5 million artists!). It monitors 2,000+ radios in 76 countries, 25,000+ charts, 10m+ playlists, and 5m+ artists with more than five years of historical data.

Morningscore is an all-in-one SEO tool that can be used by agencies, ecommerce websites, and digital small and large businesses. It is built like a game, awarding you XP as you complete Missions. As you progress you level up and so does your real traffic from Google. Morningscore introduces new metrics to help you estimate the effect SEO has on your/clients business. It allows you to calculate your potential return on investment for SEO. Most SEO tools work like a database. You pay for access to their data. It all depends on what you do with it. Morningscore, on the other hand, guides you through the process and offers suggestions for improving certain aspects of your SEO. These are some of the specific benefits that the tool offers: Agencies: Quick and accurate estimations of how important SEO is to your clients/leads. Manual Link Finder – Find all new links instantly. E-commerce: A visual site analysis and guidance to fix core problems. Intuitive backlink and keyword management. Digital SMBs: A precise estimation of your potential return on SEO, combined with smart optimization recommendations.

Our Drips technology automates customer engagement. Go4Client's Drips feature combines SMS, Voice, Email, Mobile Landing Pages, and Email to communicate with customers. You can map out the customer journey to allow customers to flow through your sales funnel. You can trigger messages through different channels depending on the user's actions.

We are bad at predicting what will capture our attention. Eye-tracking is helpful, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that validates designs in real-time. Built by leading neuro- and data scientists from Alpha.One. We believe creators make better decisions if they can predict what grabs attention.

Personalize users on-boarding, Re-engage users via push notifications and Automated User Activation Campaign will deliver the best user experience. Keep your user coming back to your app. Send personalized content and offers to them. Reward them for referring your app to their friends. Re-target your users even after you have removed the app. Re-target customers by opening your links on all major social networks. No matter where your customer is located, you can reach him and re-target him as soon as they do. Marketing automation allows you to achieve more with your campaigns, without having to do extra work. Appgain's automation can help you.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

Zoho Marketing Plus, a unified platform for marketing, allows teams to collaborate and create campaigns across multiple channels, such as email, social media and SMS. It also allows them to conduct surveys and run online events. Your team can also measure your real ROI for all your marketing efforts in a dashboard, plan your budget, track your marketing expenses and more, all in one place. With Zoho Marketing Plus you can make your marketing team's work easier while ensuring your customers have a delightful experience with your brand.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation.

Improve your website. Instantly. Snapshots, Heatmaps, and Recordings allow you to understand the customer journey. You can use our visual reports and individual session recordings for a deeper understanding of your website visitors, including where they are coming from, how they navigate, and where they get stuck. This will help you make design changes with confidence. Data-backed decisions will have a positive impact on your bottom line. Crazy Egg A/B testing will let you know that you have chosen the right content placement, color, image or copy to convert more customers. You can create or modify content without the assistance of a developer. You can change the style of elements such as fonts and colors, or hide them using our editing tools. Once you are satisfied with your changes, you can publish them directly to your website. We are here to help you improve your website's functionality, fix any problems, and test new ideas.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Data platform for marketing analytics and insights. Are you ready to make better marketing decisions? We are glad you found us. Madtrix automatically connects to your data sources and collects, stores and unifies your data. In minutes, your data warehouse for marketing data can be set up and you can begin building & sharing your dashboard. All the support functions are available to help you succeed with your data. Our goal is to not only provide you with the tool, but also the knowledge and support you need to make the most of your data.