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Average Ratings 0 Ratings

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features
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support

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Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Description

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Facebook
Flywheel
Foursquare
Instagram
LienTracker Online
LinkedIn
Pacvue
S4M
Salesforce Data Cloud
Treasure Data
Wunderman Thompson Commerce Intelligence
X (Twitter)

Integrations

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Facebook
Flywheel
Foursquare
Instagram
LienTracker Online
LinkedIn
Pacvue
S4M
Salesforce Data Cloud
Treasure Data
Wunderman Thompson Commerce Intelligence
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Vendor Details

Company Name

Zeotap

Founded

2014

Country

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Website

zeotap.com

Product Features

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Identity Management

Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning

Alternatives

Alternatives

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