Alternatives to Amazon Marketing Cloud

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

Optable provides a comprehensive data clean room platform designed for seamless activation. This innovative technology empowers both publishers and advertisers to securely strategize, implement, and evaluate their advertising efforts. Representing a new era of data collaboration that prioritizes privacy, Optable enables clients to engage with both their own customers and partners, including those who may not use the platform. Utilizing the platform's Flash Nodes, users can invite external participants into a protected setting. Additionally, Optable features a decentralized identity infrastructure that facilitates the construction of private identity graphs. This setup allows for the creation of purpose-specific, permission-based data clean rooms that significantly reduce data transfer. Ensuring compatibility with data warehouses and other clean rooms is vital to its functionality. Furthermore, by leveraging open-source software, third-party platforms can effectively match their data with Optable's clients and implement secure clean room capabilities tailored to their needs, thereby enhancing the overall efficacy of data collaboration. This multi-faceted approach positions Optable as a leader in the evolving landscape of data privacy and collaboration.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

Access data from any location, even within a vast array of diverse environments. The most effective method to boost acquisition and retention is through the enrichment of data and models. By leveraging machine learning, new insights can be uncovered by integrating proprietary models, such as propensity models, with data in a secure manner, which enhances customer profiles and models while allowing for rapid scalability. Enriching data alone is insufficient; your team needs to transition smoothly from insights to actionable strategies. Automate the segmentation of audiences and deploy your campaigns instantly across various channels. Make informed targeting decisions to optimize budget utilization and reduce churn rates. Understand the optimal timing and locations for targeting efforts. Equip yourself with the necessary tools to act on data in real-time. Tracking the complete customer journey, along with the various data types involved, has always posed significant difficulties. With the increasing stringency of privacy regulations and the growing distribution of data, it is now more crucial than ever to ensure secure and straightforward access to those intent signals for effective decision-making, which will ultimately enhance overall operational efficiency.

Establish clean rooms in just minutes and engage with your partners while keeping raw data confidential. AWS Clean Rooms allows users to swiftly and effortlessly set up their own clean rooms without the burdens of constructing, overseeing, or sustaining personalized solutions. Additionally, businesses can leverage APIs to seamlessly incorporate AWS Clean Rooms' capabilities into their existing workflows. This service enables organizations and their partners to efficiently and securely analyze and collaborate on shared datasets without the need to share or replicate each other's core data. With AWS Clean Rooms, users can quickly develop a secure data clean room and collaborate with any other AWS entity to uncover unique insights related to advertising strategies, investment choices, and research initiatives. This platform streamlines the process of extracting insights from multi-party data, ensuring minimal data movement and protecting the integrity of the underlying datasets. Ultimately, AWS Clean Rooms fosters a collaborative environment while maintaining data privacy and security at its core.

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

With the decline of third-party cookies, the rise of data privacy regulations, and consumer opt-out options becoming more prevalent, crucial customer insights are often trapped within isolated platforms and ecosystems. Introducing the LiveRamp Clean Room, powered by Habu, which enables you to enhance your return on ad spend (ROAS) by seamlessly integrating, analyzing, and activating your data across various platforms. By utilizing this solution, you can achieve a comprehensive understanding of performance metrics across all advertising channels, including walled gardens, connected TV providers, and social media platforms, empowering you to make informed strategic decisions based on complete datasets. This innovative tool fosters privacy-centric data collaboration within the expanding LiveRamp global ecosystem, unveiling fresh opportunities while advancing your marketing campaigns. You can also expedite the realization of value through a customized user experience designed for business professionals, featuring prebuilt templates and generative AI, alongside advanced analytics for more technical users. In addition, you will be able to optimize your spending with clear visibility across walled gardens, channels, and cloud environments, ensuring you make the most informed choices for your advertising budget. Ultimately, the LiveRamp Clean Room serves as a crucial asset in navigating the shifting landscape of data privacy and marketing analytics.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

InfoSum unlocks data’s unlimited potential. InfoSum uses patented privacy-first technology to connect customer records between companies without sharing data. InfoSum is trusted by customers in financial services, content distribution and connected television as well as gaming, entertainment, and gaming. It seamlessly and compliantly connects customer data to other partners via privacy-safe, permission-controlled data networks. InfoSum's technology has many uses, from the standard 'data-onboarding" to more complex use cases that allow the creation of own identity platforms, the development and sale of new products and data, and the creation of completely new markets. InfoSum was established in 2015. InfoSum was founded in 2015. The company is poised to experience exponential growth.

An enterprise-level platform empowers organizations to harness sensitive data while facilitating the execution of cloud-scale, general-purpose AI tasks on encrypted information with guaranteed privacy protections. Many organizations find themselves with a wealth of confidential data that remains inaccessible due to privacy issues. Opaque Systems transforms this challenge into an opportunity by allowing secure analytics and machine learning on encrypted data sourced from multiple origins. With Opaque Systems, businesses can effectively analyze their encrypted data in the cloud using well-known tools such as Apache Spark, all while ensuring that their information remains shielded from exposure to the cloud provider in an unencrypted state. The company offers the MC2 Platform, an open-source solution that integrates a groundbreaking fusion of two essential technologies—secure hardware enclaves paired with cryptographic fortification. This innovative combination guarantees that computations remain secure, efficient, and scalable, ultimately enabling organizations to leverage their sensitive data without compromising privacy. Consequently, Opaque Systems paves the way for organizations to gain valuable insights from their data assets, fostering a new era of data-driven decision-making.

Organizations focused on privacy collaborate with Decentriq to ensure robust data protection. Utilizing cutting-edge encryption and privacy-enhancing technologies, including synthetic data, differential privacy, and confidential computing, you retain complete control over your data at all times. The implementation of end-to-end encryption guarantees that your data remains confidential from all external parties. Importantly, Decentriq is unable to view or access your data directly. Furthermore, remote attestation provides assurance that your information is securely encrypted and that only authorized analyses are conducted. The platform is built in partnership with top-tier hardware and infrastructure providers, ensuring optimal performance. It is specifically designed to accommodate even the most sophisticated AI and machine learning models, keeping your data secure regardless of the complexities involved. With processing speeds that rival traditional cloud solutions, you can enjoy both scalability and superior data protection. Additionally, our expanding network of data connectors facilitates more efficient workflows across various leading data platforms, enhancing overall productivity.

We empower businesses to harness the potential of first-party data collaboration while minimizing associated risks. By converting consumer data from a potential burden into a valuable revenue-generating asset, organizations can flourish in a landscape that has moved beyond traditional cookies. Our approach allows for enhanced collaboration with additional partners, thereby maximizing value for customers. Furthermore, we facilitate financial inclusion and boost revenue through innovative partnerships that utilize alternative data sources. Our solution improves underwriting accuracy and optimizes profitability by incorporating these diverse data streams. Each participant employs our secure desktop application to anonymize, tokenize, and safeguard all personally identifiable information within their consumer data, ensuring it remains protected in their local environment. This procedure produces US-patented crypto-IDs for each anonymized consumer profile, allowing for the secure matching of shared consumers across various datasets in our neutral Cloud environment. With our cutting-edge technology, we are at the forefront of the next evolution in consumer data management and collaboration. This ensures that businesses can thrive in a data-driven future while maintaining the highest standards of privacy and security.

Utilize a comprehensive technology stack designed to oversee the delivery of tailored advertisements, track attribution, and analyze performance across various media and eCommerce platforms. Enhance media effectiveness and return on investment (ROI) by ensuring that the appropriate message reaches the intended audience at the optimal moment, while fully understanding each customer's intentions throughout their purchasing journey. Leverage cross-channel analytics and sales attribution through secure data environments. Gather and handle real-time consumer engagement data with proper consent, allowing for personalized messaging across multiple channels to cater to the unique preferences of individual customers. Foster collaboration across the organization to facilitate smooth implementation from global strategies to local execution. Additionally, pinpoint consumers currently in the market and utilize algorithms to match them with the most relevant products, offers, pricing strategies, and content tailored to their needs. This integrated approach not only streamlines marketing efforts but also maximizes engagement and conversion rates.

Helios Data employs a distinctive algorithmic governance strategy that utilizes secure enclave technology safeguarded by digital contracts, monitored by algorithmic "fingerprints," to facilitate safe and efficient data analysis and processing. This innovative approach enables businesses that handle personal or sensitive information, along with their analytical partners, to safely resume and expand their data-driven analytical and monetization efforts in a cost-effective manner. By significantly reducing the risks associated with data sharing and usage, companies can also lower their expenses related to data monetization, all while enhancing the value derived from their enterprise's personal and sensitive data assets. This method revitalizes business models and uncovers new revenue opportunities that may have been stifled due to concerns over data protection and privacy. Additionally, the technology of digital contract governance introduces accuracy and real-time enforcement to what would typically be passive legal agreements or data processing contracts. The implementation of "confidential compute" secure enclave technology provides a robust guarantee of data-in-use protection, ensuring that no information can be leaked, lost, exposed, misused, or misdirected, thus bolstering trust in data handling practices. Overall, Helios Data's approach not only enhances security but also empowers organizations to harness their data’s full potential.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

xtendr reveals comprehensive, privacy-focused insights from various independent data sources while ensuring user protection throughout the entire data lifecycle. This innovative platform provides access to previously unreachable data and instills confidence in both privacy and adherence to regulations. Beyond mere anonymity, xtendr addresses the critical gap in multi-party data sharing by offering robust privacy safeguards, effectively serving as a guardian of your data through advanced cryptography, enabling you to unlock your full potential. It represents the pinnacle of privacy-enhancing data collaboration technology, having successfully tackled the long-standing cryptographic challenges associated with data sharing among parties that may not fully trust one another. With xtendr, organizations can advance their operations through an enterprise-level data protection solution that facilitates the formation of data partnerships while safeguarding sensitive information. In today's digital landscape, data is increasingly recognized as a vital currency, with many asserting that it is surpassing oil as the most valuable asset, underscoring its ever-growing significance. As we continue to embrace this digital evolution, the importance of secure data sharing becomes ever more critical for businesses looking to thrive in an interconnected world.

Vendia is a Software as a Service (SaaS) platform that facilitates seamless sharing of code and data across various clouds, regions, and technology stacks for businesses and organizations. By allowing enterprises to collaborate effectively, Vendia streamlines the sharing process across distinct companies, accounts, and environments. Its innovative architecture employs a distributed data model that ensures accessibility wherever it's needed, complemented by a serverless design that allows for effortless scaling. Vendia empowers businesses to develop a comprehensive view of their data, which is particularly useful for tracking and tracing items throughout a supply chain. This data often involves multiple business parties, including suppliers, logistics providers, and affiliates, which may consist of different legal entities or divisions within a single organization. Additionally, it accommodates scenarios where departments are separated by their choice of cloud services, such as one utilizing AWS while another opts for Azure. This versatility and adaptability make Vendia a crucial tool for modern enterprises navigating complex data-sharing challenges.

Snowflake is a cloud-native data platform that combines data warehousing, data lakes, and data sharing into a single solution. By offering elastic scalability and automatic scaling, Snowflake enables businesses to handle vast amounts of data while maintaining high performance at low cost. The platform's architecture allows users to separate storage and compute, offering flexibility in managing workloads. Snowflake supports real-time data sharing and integrates seamlessly with other analytics tools, enabling teams to collaborate and gain insights from their data more efficiently. Its secure, multi-cloud architecture makes it a strong choice for enterprises looking to leverage data at scale.

SecurePlus seamlessly integrates into existing systems, allowing you to quickly and easily set up collaboration projects. Our applications include analytics and machine learning, query and collaboration hub. They allow you to run descriptive statistics, train, tune, deploy AI and ML models, and execute SQL-like queries. All this while using encrypted data. Securely collaborate in any environment with partners to unlock the potential of your data, increase revenue, and improve efficiency within your organization. To train and tune models and deploy analytics on aggregated data, you can link disparate data sets without exposing the underlying information. Decentralized data sets can be encrypted and used to create models and queries. They are protected from reverse engineering. To enable customers and partners to securely collaborate, create and manage your own secure collaboration network.

Insights provided by Chief Marketing Officers (CMOs) can assist advertisers in fine-tuning their budget distribution, enhancing campaign strategies, and ultimately increasing the return on investment (ROI) from media expenditures. By crafting a comprehensive perspective of marketing initiatives, CMOs develop a cohesive approach to the sales funnel. This allows advertisers to evaluate the effectiveness of strategies employed at various stages of the funnel, including top, middle, and bottom. The article-level reports generated by CMOs elucidate the connections between target audiences, geographical locations, and creative advertisements in terms of their outcomes. Furthermore, CMOs enhance flexibility, enabling the optimization and effectiveness of campaigns. One method advertisers can utilize to assess the cumulative impact of their advertising strategies, both on and off Amazon, during the active advertising period is through Omnichannel Statistics (OCM). These insights encompass all channels related to Amazon and external platforms, as well as both online and traditional shopping behaviors. Notably, all products associated with Amazon Ads prioritize privacy and security, ensuring that all data presented in reports is both aggregated and anonymized. By leveraging these insights, advertisers are better equipped to make informed decisions that can significantly influence their marketing success.

Amazon Brand Lift provides an opportunity for your brand to assess various customer metrics such as recognition, attitudes, preferences, favorability, intention, and ad recall. By leveraging the insights from the Amazon Shopper Panel community, you can gain a clearer understanding of how your campaigns align with your brand measurement objectives. The Brand Lift studios are specifically crafted to assist advertisers in effectively quantifying the influence of their campaigns on the upper and middle sections of the marketing funnel in a straightforward and secure manner. With Amazon's Brand Lift, you can observe an overall enhancement in brand metrics related to your advertisements and delve into the combined survey data across different audience segments, including factors such as age, household income, gender identity, ad frequency, ad type, and device used. You have the flexibility to select which campaign to evaluate, formulate survey questions using provided templates, and access your study results whenever needed. Furthermore, you can also obtain results directly through the Amazon Ads API, allowing for a seamless integration into your reporting processes and enhancing your ability to make data-driven decisions. This comprehensive approach ensures that your advertising strategies are continually optimized for maximum impact.

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.

Amazon DSP serves as a demand-side platform that enables advertisers to programmatically acquire ads aimed at both new and existing audiences across various digital spaces. By leveraging exclusive insights and purchasing signals, you can strategically engage with the most pertinent audiences wherever they are active. Craft your marketing approach using valuable insights, and evaluate your outcomes through comprehensive performance reports, all provided at no extra cost. We uphold quality standards and ensure brand safety through thorough assessments, ranging from manual reviews on review platforms to real-time bidding analyses. Recently, Amazon DSP has integrated advanced machine learning models to enhance campaign effectiveness and assist advertisers in expanding their reach to new demographics. A thorough examination reveals how Amazon DSP can assist in developing programmatic campaigns, providing crucial statistics and insights that inform your future marketing tactics. Additionally, consider enrolling in our Amazon DSP certification program to demonstrate your expertise and learn how to refine your marketing strategies effectively. By participating in this certification, you will gain the skills necessary to adapt to an ever-evolving advertising landscape.

Amazon Pinpoint is an adaptable and scalable service designed for both outbound and inbound marketing communications. It enables businesses to engage with customers through various channels, including email, SMS, push notifications, and voice calls. The setup process for Amazon Pinpoint is straightforward, making it user-friendly while accommodating diverse marketing communication needs. You can effectively segment your audience for specific campaigns and tailor your messages to deliver the most relevant content. Additionally, Amazon Pinpoint provides delivery and campaign metrics, allowing you to evaluate the effectiveness of your communications. Its ability to scale globally makes it capable of handling billions of messages daily across different channels, ensuring that it can grow alongside your business. Getting started with Amazon Pinpoint only requires a few simple clicks. Whether you're a marketer or a developer, this platform is versatile enough for various use cases, including marketing, bulk messaging, or transactional communications. Marketers have the capability to create, manage, and execute campaigns visually through an intuitive console, while developers can utilize the Amazon Pinpoint APIs for sending messages, scheduling campaigns, or tracking activities on both web and mobile platforms, enhancing their overall marketing strategies. Furthermore, the platform's adaptability ensures it remains relevant in the ever-evolving landscape of digital marketing.

Amazon and beyond: master ecommerce marketplace marketing. Xnurta AI Copilot features eight advanced AI actions to help you boost your Amazon advertising campaigns. AI-driven analytics predicts buying patterns and improves ad performance. Experience unmatched precision in ad optimizations and placements. AMC data extraction is simplified by eliminating technical hurdles like SQL query writing. Analyze and model complex data to gain deep insights about shopper trends and advertising. Using data-driven strategies, you can optimize your campaigns to maximize their impact. Amazon ad structure can help you achieve superior funnel coverage, from awareness to conversion. This will increase your ROI. Optimize your advertising journey from initial awareness to the final purchase. Each stage should be targeted for maximum engagement.

Amazon Live combines the excitement and interactivity of live video with the convenience of online shopping, allowing you to showcase products in an engaging manner through a product carousel. With features such as product highlighting, live promotions, and a chat function, you can effectively connect with your audience while streaming. Brands and influencers can easily begin their livestreaming journey on Amazon by using the Amazon Live Creator app, which is designed to help you create, capture, and manage your livestreams seamlessly. This platform not only enhances your product visibility but also enables you to cultivate a following on Amazon. As your follower count increases, so does your audience, since those followers receive notifications through the Amazon mobile shopping app when you are live, ensuring a larger viewership for each stream. By leveraging these tools, you can create a dynamic shopping experience that appeals to consumers and elevates your brand presence.

AcuityAds stands out as a premier technology firm that delivers marketers a comprehensive platform for omnichannel digital advertising, ensuring exceptional returns on their advertising investments. Its innovative journey automation technology, illumin™, seamlessly integrates planning, purchasing, and real-time analytics within a single platform. By leveraging proprietary Artificial Intelligence, illumin™ enhances programmatic capabilities, effectively bridging the divide between ad strategy and execution. The company fosters a cohesive ecosystem that incorporates privacy-compliant data, inventory management, brand safety measures, and fraud prevention partnerships, providing reliable solutions that achieve outstanding, above-average results for even the most discerning marketers. At the core of AcuityAds' offerings lies the exclusive Consumer Valuing Tool, which utilizes an algorithm to analyze thousands of signals along the consumer journey and evaluates their influence on conversion rates. These crucial insights are instrumental in identifying fresh prospecting opportunities across various advertising formats, ultimately enhancing campaign effectiveness and driving customer engagement. As a result, AcuityAds continues to evolve and adapt to the ever-changing landscape of digital marketing.

Advanced Contextual serves as a contextual advertising solution that empowers brands, publishers, platforms, and data owners to effectively reach high-intent consumers across the open web and social media, all without depending on third-party cookies. By analyzing signals from an extensive network of 3.5 billion content pages sourced from 55,000 publishers, Advanced Contextual provides marketers with insights to recognize and connect with customers based on their content interactions. In contrast to competitors who utilize conventional taxonomies, Advanced Contextual focuses on crafting bespoke audiences by honing in on specific keywords that appeal to potential buyers, which allows brands to discover high-intent audiences in both surprising and economical venues. This innovative strategy not only guarantees enhanced marketing efficiency but also prioritizes the privacy of consumers, which is increasingly vital in today's digital landscape. Moreover, the platform's ability to adapt to evolving market trends positions it as a leader in the contextual advertising space.

Capture and convert live feeds or on-demand content from our media server, generating multi-bitrate streams and outputs like HLS or DASH, all while employing multi-DRM encryption for security. Keep an eye on your OTT metrics in the cloud, utilizing real-time analytics and an intuitive business intelligence interface. Oversee user sign-ups and cancellations, linear channels, and the on-demand content available to your users via our middleware. Efficiently manage all of your IP networks dedicated to video transmission through a secure, centralized cloud management system. Handle your subscription frameworks and payment processes with our nimble and responsive billing platform. Provide a versatile solution for your audience across multiple devices, offering live or on-demand sports content that can be monetized through advertising, subscription, or pay-per-view models. Additionally, ensure your content delivery is seamless and reliable, maximizing viewer engagement across all platforms.

Easily connect with targeted segments of mobile audiences and conduct thorough optimization on the signals that contribute to enhanced campaign performance and return on investment. Go2mobi provides a range of platform and account management solutions tailored to meet the unique requirements of agencies, brands, app developers, affiliates, and publishers alike. If you require support, our team of programmatic platform specialists is ready to offer exceptional customer service to assist you in reaching your objectives. Recently, Go2mobi has launched a one-to-many integration with BidSwitch, a robust routing technology that facilitates access to over 150 supply partners. As a result, advertisers now have the ability to engage with a larger pool of users across a variety of channels, applications, and websites! This partnership with BidSwitch equips Go2mobi with the necessary infrastructure to seamlessly connect with leading global SSPs without having to create custom integrations for each partner individually. As a dedicated Mobile Audience Targeting Platform, Go2mobi drives more than 25,000 mobile marketing actions for advertisers daily, showcasing its commitment to delivering excellent results. With such extensive capabilities, Go2mobi continues to position itself as an industry leader in mobile marketing solutions.

The Advertising Enhancement Platform. Advocado is an innovative platform that optimizes cross-media advertising in real-time by utilizing physical world signals, such as television commercials or in-program content, to initiate immediate actions across various search, social, and shopping channels. In honor of National Avocado Day, our team has crafted a new, special edition of our cookbook filled with delicious avocado-inspired recipes for everyone to enjoy! While clever and engaging advertisements can certainly generate excitement, the most effective commercials resonate with their audience, prompting them to grab their phones and seek out more information about your brand or products. Marketers and CMOs frequently face the daunting task of enhancing performance amidst an array of complex media options, escalating technology choices, and stringent consumer privacy laws. Having experienced these challenges ourselves, we developed a platform designed to elevate advertising effectiveness by harmonizing real-world signals with digital actions, ensuring that your message reaches its intended audience. Furthermore, our approach empowers brands to navigate the intricacies of today's advertising landscape with confidence and creativity.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

Enhance your Amazon business by refining experiences beyond the platform. Amazon Attribution serves as a comprehensive advertising and analytics measurement tool, providing marketers with valuable insights into how their initiatives across search, social media, video, display, and email influence shopping behavior and sales on Amazon. These insights enable you to identify innovative strategies for expanding your business by improving off-Amazon experiences. Gain a clearer understanding of how your cross-channel digital marketing efforts contribute to overall performance. Utilize real-time advertising analytics for in-flight optimizations that maximize impact and enhance efficiency. Discover which strategies yield the best return on investment and boost sales, aiding the development of future marketing strategies. Currently, Amazon Attribution is accessible to professional sellers who are part of Amazon Brand Registry, vendors, and agencies representing clients selling on Amazon. Eligible sellers and vendors can take advantage of Amazon Attribution's measurement capabilities to drive their growth. This tool empowers businesses to make informed decisions that can lead to sustained success in the competitive e-commerce landscape.

ZonPages provides an extensive range of tools designed to enhance your Amazon sales performance. You can automatically communicate with your buyers in response to various events, such as when an order is delivered or a refund is initiated, among others. Additionally, it allows you to create unique tracking links that can help you build Facebook audiences effectively. Safeguard your inventory from being depleted with a single discount claim code, and develop high-conversion coupon distribution and giveaway pages. You can also distribute one-time-use coupon codes through ManyChat, optimizing customer engagement. Developed by seasoned Amazon sellers and software engineers, ZonPages is a tool that we personally utilize to launch new products, boost and sustain organic rankings, and build successful Amazon businesses. By leveraging this advanced software, you can significantly elevate your product sales and enhance your strategies for driving external traffic to your listings. With ZonPages, the potential for your Amazon business is limitless.

Amazon Bedrock is a comprehensive service that streamlines the development and expansion of generative AI applications by offering access to a diverse range of high-performance foundation models (FMs) from top AI organizations, including AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon. Utilizing a unified API, developers have the opportunity to explore these models, personalize them through methods such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that can engage with various enterprise systems and data sources. As a serverless solution, Amazon Bedrock removes the complexities associated with infrastructure management, enabling the effortless incorporation of generative AI functionalities into applications while prioritizing security, privacy, and ethical AI practices. This service empowers developers to innovate rapidly, ultimately enhancing the capabilities of their applications and fostering a more dynamic tech ecosystem.

MarinOne addresses the hurdles encountered by contemporary digital marketers. By integrating search, social media, and eCommerce advertising within one cohesive platform, MarinOne empowers advertisers to enhance their digital campaign outcomes through a unified customer perspective. Given the competitive nature of platforms like Google, Facebook, and Amazon, they are unlikely to assist in optimizing your advertising efforts across diverse channels. For performance marketers, leveraging their own data stands as the most potent strategy. MarinOne is specifically crafted to fully utilize all accessible data sources, including your CRM, data warehouses, publisher insights, and additional external signals. It synchronizes ad campaigns across various publishers, enabling you to optimize your spending distribution while evaluating the interdependencies of each channel. This capability serves as a key differentiator for today’s performance marketers. Furthermore, MarinOne enhances the functionality of publisher tools, effectively amplifying campaigns to boost overall performance outcomes. By doing so, it ensures that marketers can navigate the complexities of digital advertising with greater efficiency.

Amazon Interactive Video Service (Amazon IVS) is a streamlined live streaming platform that allows for swift setup and is perfect for crafting engaging video interactions. By using streaming software to send your live broadcasts to Amazon IVS, the service handles all the necessary processes to deliver low-latency live video to audiences worldwide, enabling you to concentrate on creating interactive features alongside the streaming content. With the help of the Amazon IVS player SDK and timed metadata APIs, you can easily tailor and improve the audience experience, fostering a more meaningful connection with your viewers on your own websites and applications. Setting up and configuring live streams is a breeze, allowing you to start streaming within moments. Once you send your video to Amazon IVS, the service takes care of all the logistics to bring your live stream to your audience. Additionally, Amazon IVS is built to deliver low-latency live video seamlessly right from the start, ensuring a smooth viewing experience for everyone involved. The platform's design focuses on enhancing viewer engagement, making it an ideal solution for interactive streaming needs.

Amazon Music for Podcasters serves as a comprehensive platform that enables podcasters to distribute, monetize, and enhance their podcasts within Amazon’s streaming framework. Creators can effortlessly upload their episodes, granting them the opportunity to reach a worldwide audience via Amazon Music and Alexa. The service comes equipped with robust tools designed to monitor listener engagement, oversee monetization strategies, and broaden their audience reach. Additionally, podcasters can take advantage of Amazon’s extensive ecosystem, which includes compatibility with devices such as Echo, allowing for innovative connections with their listeners. This integration not only amplifies visibility but also enriches the overall podcasting experience for both creators and audiences alike.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

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Semasio is a cutting-edge platform that enhances the effectiveness of advertising by integrating insights into human behavior, advanced semantic technology, and real-time predictive targeting. It provides a diverse array of products and services aimed at refining marketing tactics in an environment that prioritizes privacy. With both pre-packaged and tailored audience targeting segments, it allows marketers to execute highly precise and adaptable campaigns. By utilizing audience extension, Semasio enables brands to identify and engage potential customers who share similar attributes with their top clients, thereby broadening their market reach while maintaining high accuracy levels. Additionally, its contextual targeting features facilitate effective and privacy-conscious advertising by concentrating on the content that consumers interact with, eliminating the need for cookie-based tracking. The innovative contextual PLUS targeting function enhances this approach by predicting the most likely locations of ideal customers, merging audience data precision with the vast outreach capabilities of contextual targeting. Overall, Semasio stands out as a valuable tool for marketers seeking to navigate the complexities of modern advertising while upholding consumer privacy.