Best Advertising Software for Eyeota

We want to usher in a new era of digital media where consumers, content creators and brands can all engage in meaningful and positive ways. Keep up-to-date with industry trends by reading our ad tech blog and programmatic blog. Learn our native advertising tips and tricks. MGID is one the first native performance advertising platforms in the world. It services thousands of publishers and millions of news stories each day. This allows advertisers to target consumer interests without disrupting their online experience. MGID's performance-driven approach ensures that customers' websites are visited by relevant, engaged, and genuinely interested visitors. This increases traffic and revenue, while maintaining the quality and relevance online users demand. MGID was established in 2008 and has been providing quality content distribution to entertainment and lifestyle publishers around the world.

Where programmatic meets media. All media. Adobe is the only independent ad platform to unify and automate all media, screens and data. The days of siloed media are over. Businesses need automated media buying with a demand side platform to propel their digital advertising strategy. You can choose the DSP that will give you the advantages of being able to cost-effectively and efficiently implement your strategy, accurately forecast outcomes and provide a customer experience that is pleasant. Forrester has consistently named Adobe Advertising Cloud a Leader in its field. Find out how we can help your company become a leader. A unified demand-side platform makes it easier to visualize an omnichannel strategy. Adobe Advertising Cloud DSP, the most comprehensive and agnostic platform, gives you access to all media inventory and all the tools for quality control, measurement, and measurement.

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

How Agencies Can Thrive. Discover the self-serve platform for programmatic advertising used by North America's top digital marketers. StackAdapt is more than a Demand-Side Platform. It is a market-leading technology and a team of people who understand advertising and agencies and strive to exceed client expectations. StackAdapt is the only company that offers no monthly minimums to ensure that they are in line with seasonality of brands, campaigns and the market. The StackAdapt Creative Studios' expertise will ensure that you get the best performance from your programmatic media mix with outstanding creativity. The expertise of StackAdapt Creative Studio will ensure that you get the best performance from your programmatic media mix with outstanding creativity. Scale. Scale.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Advanced buy-side and sale-side advertising technology enables buyers and sellers to trade premium inventory in a trusted environment. This makes it easier for advertisers and publishers to reach their audiences and drive monetization. Xandr Invest - The strategic buying platform that provides exclusive AT&T consumer insights, direct inventory access across screens and more ways to transact enables marketers to connect with engaged consumers to drive business results. Xandr Monetize is a strategic selling platform that combines holistic inventory management controls, unique data and differentiated buyer demands. This allows media companies to unlock the full potential of their inventory and improve their customer experience.

Vistar is the driving force behind today's out of home industry, with technology that enhances the buying and selling of digital signage. Vistar Media provides a complete programmatic ecosystem that helps your business make the most of digital out-of home media. This includes a supply-side (SSP) platform, demand-side (DSP) platform, and digital signage (our ad-platform and Cortex), which are all integrated to enable data-driven automated DOOH transactions. Transcoding of creatives is automated to ensure seamless display across all OOH screens. By using 1st party data or industry-leading partners you can extend your targeting strategies to real-world media and apply consistent targeting across DOOH without any manual effort.

Outbrain's exclusive publisher network allows you to advertise and reach a targeted audience. We will find your audience and you'll achieve business results. Outbrain connects brands and agencies with one-third the global consumers by providing open-source content. In discovery mode, increase awareness, educate, and influence consumers. Lower funnel conversions: App downloads, videos, purchases and more. To increase audience and improve web monetization, get your content discovered.

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

An audience is essential for acting on insight. Adobe Audience Manager is our best-in class data management platform. It allows you to create and activate the best audiences across any device or channel. These are the steps to get Adobe Audience Manager running. Our documentation provides more information about Audience Manager.

Permutive's revolutionary Audience Activation Platform bridges a gap between publishers, advertisers and an evolving advertising ecosystem. Publishers can monetize their audience data, and advertisers can target precisely, all in a privacy-safe setting. Our publisher data platform is available in two products to help you collect, analyse and activate your data in Real Time. You are the only one who knows your audience. See more users. Scale your segments. Increase your inventory. First-party insights to grow your data-driven advertising revenue by 4x. Permutive is a data platform that's exclusively for publishers. We built it with edge processing, where computations are done on the device generating the data rather than in the cloud, for a faster platform that is more scalable, and more privacy conscious.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

Viant Advertising Cloud is a cloud-based platform that empowers marketers to reach the most qualified buyers. It leverages key insights from top data provider integrations, omnichannel consumers connection, and the ability measure the impact advertising had in driving sales and other key performance indicators (KPIs). The Ad Cloud offers marketers the ability to plan and execute, as well as measure the results of their campaigns through a single suite. Viant believes that brands should be able manage campaigns easily and not have to compromise transparency in order to reap the benefits of people-based advertising. We have integrated various tools into the Ad Cloud to facilitate seamless workflows and provide visibility into advertising strategies as well as results. Viant gives you direct access to the technology underpinning all Ad Cloud applications.

Retargetly is the only Data Platform that focuses on creating addressable audience solutions for publishers and brands throughout Latin America. Retargetly is not an onboarding company, nor an audience company. We are a Platform. This means that each piece of the puzzle works together to give you the best value. We have all the tools you need to match your first-party data. Retargetly matches your data with the most valuable third and second party data sources. Our algorithms are tuned to extract the most value from mountains of data and to use small seeds for predicting and scoring consumers based on your desired outcome. You can use our tools to create your ideal segments using every data set that we have. You can use our tools by yourself, but we also have a team available to assist you every step of your way.

It is the only DSP that combines search, social, site, and site directly via one interface. Basis DSP gives you access to a vast programmatic universe of audiences, inventory, and data sets. You can also plan, buy, manage, and monitor campaigns. Media professionals can plan and approach digital media strategies by integrating search, social and ad server platforms. Basis DSP automates billing to create/pay invoices and reconcile delivery numbers. You don't even need to leave Basis. Instead, you can plan, negotiate, and track custom PMP offers across thousands of premium publishers. To generate better campaign outcomes, you can use the Basis artificial intelligence engine. You can choose from either algorithmic or machine-learning optimizations to automatically analyze the data. Access the industry's top exchanges and 25,000+ audience segments from over 30 data providers. Flexible and intuitive inventory options, as well as data targeting options, are available.

Advertising intelligence to help your business stay ahead of the competition. Consumers have more access to content than ever in today's complex and crowded media environment. Companies need reliable advertising intelligence to create effective media strategies and differentiate themselves among their competitors. How can you manage the advertising activity of a rival brand across all platforms? Without making a 40-hour week into a 60 hour work week? Nielsen Ad Intel is the best source of data on advertising spending in all regions, including international. Our platform allows advertisers, publishers, agencies, and advertising platforms the ability to monitor advertising activity on television and digital. Ad Intel provides actionable information that allows customers to navigate the media landscape and identify potential customers. It also analyzes brand strategies.

Programmatic display for banner, video and native ads. Platform for agencies, advertisers, and integrators. BidTheatre DSP allows you to do precision advertising with local, national and international publishers without having to deal with the logistics of multiple supply relationships. We can find and target your audience in real-time with multiple ad formats on desktop, mobile, and tablet devices. We also leverage data assets to reduce wastage. We are independent of publishers, advertising networks and agency networks. We are completely transparent about our fees and costs and always strive to maximize buyer value. We are a product-first company and always at the forefront in advertising technology. We want technology to do all the boring and hard work so you can focus on being creative. We are a partner who knows the region of northern Europe and its players. We offer flexible commitments to support and joint roadmap planning.

We combine technology, data and creative to drive performance and efficiency improvements in the converged worlds of CTV, digital and linear. Our platform helps you solve fragmentation, and our superior consulting service is always available to help you navigate a world of privacy and tech that is constantly changing. The Nexxen stack of tech solutions includes solutions for each stage in the supply-chain journey, from planning and activation through to optimization and measurement. Each solution can be used independently based on the needs you have.

Reaching people effectively, genuinely and at the right time can help you drive business results. On the world's leading native discovery platform, we can find and engage more than one billion users from premium publishers. Taboola's user data and flexible creative formats allow you to create unique and relevant ads. Your marketing goals can be met - increase awareness, generate high-value leads, and encourage customers to act online.

We help publishers realize the full potential their digital assets by putting the publisher first. This allows marketers transparent access to high-quality inventory and provides transparency. We have been at the forefront in sell-side innovation for many years, with a long-term focus putting the publisher first. We provide valuable audience insights as well as sophisticated, machine-learning algorithms that enable top-tier monetization across all devices, channels, and ad formats. PubMatic has built a global infrastructure that allows for meaningful connections between brands, consumers, and content at scale. It gives you the power to make strategic, smart decisions. Our product vision is for clients to have a complete advertising technology stack. We created a system that is flexible, where each component can be extended and customized.

Mobile marketing campaigns that reach high quality audiences worldwide with compelling creatives can maximize their ROI. We offer a transparent, brand-safe, and measurable environment through our Private Marketplace and Open Exchange. Programmatic access to premium supply of high quality for effective campaigns that generate real ROI. InMobi's robust audience solutions allow you to access custom segments at any time, created from unique datasets at an unprecedented scale.