Best AB Testing Software with a Free Trial of 2024

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Flagsmith is a fully supported open-source Feature Flag, Remote Configuration, and A/B testing tool. You can use our hosted API to deploy to your private cloud or on-premise. Flagsmith makes it easy for you to create and manage feature flags across web, mobile and server-side applications. Flagsmith allows you to toggle the feature on or off in different environments, users, or user segments by wrapping a section of code with a Flag. Feature flags - Release new features with confidence using phased rollouts. Remote configuration - You can toggle individual features on or off and make changes without having to deploy new code. Segments for A/B Testing and Multivariate Tests - Use segments to perform A/B or multivariate testing on new features. Segments can also be used to introduce beta programs in order to gain early user feedback. Organization Management - Help keep your deployment organized by creating projects and organizations, as well as assigning roles to team members. Integrations - Enhance Flagsmith with your favorite tools.

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: Email Automation: Create automated workflows that nurture leads and drive conversions. Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. Social Media Management: Schedule, publish, and monitor your social media posts from one place. SMS Marketing: Engage your audience with timely and relevant SMS campaigns. Landing Pages: Create high-converting landing pages to capture leads. Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. Website Tracking: Track visitor interactions on your website to optimize marketing strategies. Lead Scoring: Prioritize leads based on their engagement and interactions. Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.

Unbounce landing pages can increase conversions. Without the need for developers or technical bottlenecks, you can create, launch, optimize, and optimize landing pages for any campaign. Showing targeted popups or sticky bars to users will increase leads and revenue. Tech bottlenecks can be avoided completely. Any member of your team can create, launch, optimize, and optimize Unbounce landing page, popups and sticky bars. You can easily recreate any mockup, brand concept or logo. You can start from scratch or choose from our collection of fully customizable templates. The Unbounce drag-and-drop builder makes it easy to quickly create landing pages and sticky bars. You can publish landing pages to WordPress and integrate with Google Analytics. Leads will automatically be passed to any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Userfeel is a user testing tool that allows you to see videos of real users talking about your website or app. Any language site can be tested. Our panel includes more than 130,000 testers who speak 40 languages. Testers can provide comments in your language to help you test a website in another language. You can test on desktop, tablet, and mobile. We can test both our app as well as an external camera to ensure that we are able to test apps or websites on Android, iPhone, and iPad. Your results will be available in 24 hours. Our vast network of testers around the globe will help you get your results. See how real users interact with your website or app early on in your design/decision-making process and anytime you need to get the user's point of view.

Automated recommendations, unique data views and quick implementation make it easy to manage your PPC accounts. Adalysis is designed to help you get out of data crunching to optimize your business by pointing you to the issues that need to be addressed. All ads are automatically tested. Accounts are automatically scanned to identify any missing best practices. You can create your own data scans. It takes just a few clicks to make large-scale changes. Enterprise accounts have all the tools they need for large data changes. Automated recommendations are available for small accounts that can be applied at the touch of one button. No matter how many keywords and ads you manage or how small your monthly spending, Adalysis can help you optimize your PPC workflow for you or your entire team. It's never been easier to manage powerful PPC campaigns.

User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -

1PointMail, a cloud-based marketing solution for email marketing, allows users to increase their email marketing return of investment (ROI). 1PointMail allows users to optimize marketing campaigns, manage lists and track campaign results in real-time. It also improves email deliverability. 1PointMail allows users upload lists, create newsletter templates and send targeted messages to their customers. 1PointMail allows users to create sub-accounts and give them assignment permissions.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

FROGED is a product success platform that helps companies improve their onboarding, provide proactive customer support and increase retention. It was designed by SaaS for SaaS to nurture customers throughout their entire lifecycle resulting in reduced churn and higher engagement. Using customer behavior segmentation, you can personalize the customer experience with product flows, knowledge base, email campaigns, in-app messages, a custom widget, live chat and more. You can also create A/B testing, NPS surveys and retargeting campaigns. Put your CS team and agents in the drive seat with the ability to manage customer conversations, contact behavior and attributes in one place. Our tech stack is adaptable with over 2K+ integrations including WhatsApp, Jira, Google, Zapier, Segment, Twilio, Facebook Messenger to name a few. Explore FROGED's limitless possibilities with a 7-Day FREE TRIAL today.

UserTesting helps organizations gain insights from customers - from concept to execution. Based on a world-class on-demand sourcing platform, customers can get fast, high-quality feedback from our audience networks and those of our partners around the globe. UserTesting is the most comprehensive solution for experience research in the industry. UserTesting is a more direct approach than approaches that track customer behavior or collect listening data from live experiences and then try to infer the meaning of that data. It allows companies to get feedback directly from customers earlier in the process, reducing guesswork and bringing experience information to life with human insights.

Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Our no-code engines make it easy to build and AB test your lead and signup flow faster than ever. Instantly create best-in-class signup flow templates that can be installed and integrated into any website. Optimise your flow with A/B testing and ongoing experiments. This tool is designed to help you scale efficiently and convert customers. No code signup builder that offers world-class templates. Get actionable insights and funnel analytics in seconds. Easy-to-setup A/B Testing and personalisation capabilities.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions.

Convertize is an A/B testing and conversion optimization tool that helps you increase your conversion rate. Edit your content, run A/B testing to find the best version, and add powerful new features. Convertize SmartEditor™, allows you to create multiple versions of your webpages and A/B test your text, images, buttons, without having to touch a single line of code. You can also set your own goals by tracking buttons and URLs, so you can keep track what is most important to your business. A/B testing tools like the Autopilot™, and Hybrid Statistics Engine™, provide reliable results quickly. This means that you can spend more time on your content. SmartPlugins™, which add geolocation, persuasive notification and dynamic text to your site, are called SmartPlugins. Convertize integrates seamlessly with your existing tools, so you can A/B-test Wordpress content, increase Shopify conversion rates, and optimize Wix websites in just a few clicks.

Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.

Improve your website. Instantly. Snapshots, Heatmaps, and Recordings allow you to understand the customer journey. You can use our visual reports and individual session recordings for a deeper understanding of your website visitors, including where they are coming from, how they navigate, and where they get stuck. This will help you make design changes with confidence. Data-backed decisions will have a positive impact on your bottom line. Crazy Egg A/B testing will let you know that you have chosen the right content placement, color, image or copy to convert more customers. You can create or modify content without the assistance of a developer. You can change the style of elements such as fonts and colors, or hide them using our editing tools. Once you are satisfied with your changes, you can publish them directly to your website. We are here to help you improve your website's functionality, fix any problems, and test new ideas.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Optimize your website to increase customer value High ROI A/B Testing to (Actually!) Grow Your Business We have created a tool that eliminates many of the problems associated with other platforms and allows you to focus on your optimization strategy. Convert's tool is the only enterprise solution that does not store personal data in its default setting. It also uses first-party cookies to track visitors accurately. We are here to help you. ConversionXL tests show that we are the fastest testing tool. We've beat the blink that skews results, and damages your reputation. No more waiting. We are human experts who can help you. They know the tool inside and out, value your time, and won't stop until you're happy. Many plans include unlimited domains, tests, and projects. You also get advanced developer options and top-notch training add-ons. You can test it if you think it.

Data-driven decisions can optimize your customer journey. If they are focused on what is important, serious eCommerce players can become customer-centric. Omniconvert is a growth tool for serious eCommerce businesses looking to be customer-centric. Talent is what lies behind data. This has been our experience for many years. Omniconvert has helped global eCommerce businesses become customer-centric by using advanced segmentation algorithms and AB testing, web personalization and web surveys. We have delved into data, identified barriers, Xray tech-wise, gained insights, hypothesized and monitored conversions.