Comment The Federal Reserve already docmented this (Score 1) 87
First, their sample size is too small to begin with. They should sample at least three times the number they currently do. Second, who they sample also needs expanded. Getting a response from Corning is significantly different than getting a response from Billy Bob's Downhome Fried Chicken in Bumfook, Louisiana.
This lack of response, as this article relates, carries over into people getting surveys. Being asked 5-10 questions is far different than being given a booklet of 100 questions to answer. You need to make it easy for people to respond. Blind calling no longer works, as many on here have pointed out. Send people a letter with uniquely identifiable information they can use to complete a survey online. Since they won't be handing out their personal information it will make it easier for people to respond. Just use the code given and keep it down to a few questions.