Probably more than the site is worth from an advertisers' point of view.
What do you get with the site? Basically, a lot of eyeballs. That's it. You can use it as an ad platform or as a platform to get your information out.
That in turn only is something you benefit from if you have something to offer that will not IMMEDIATELY be ripped apart by tech-savvy people, along with people who pretend to be tech-savvy but are essentially just here to run their mouth without any measurable knowledge in the subject. You have a crowd here that is rather toxic to anything even remotely "big business" or corporate. Anything that comes out of management or C-Level is by default regarded with suspicion or outright hostility, and any legal changes are at the very least met with the same sentiments.
You can't even do the FOX bit and drone on the same political agenda with the option to reinforce and resonate the agenda you wish to push, for this the audience is far too diverse, ranging in the political spectrum from the far right to the far left.
This all makes it a great place for a discussion and to get input from various opinions and stances, but it' horrible from a corporate point of view. Corporations want consent about their agenda. They don't want you to question it.