Risk and impact determine to what degree the actual consequences weigh in the sentencing. Moderate speeding carries a small risk, and thus results in a small fine only. The risks for drunk driving are much more serious, hence the stiffer punishment. And in some areas, like chemical plants or aerospace, the risks are such that no rule breaking at all can be tolerated. In this case, the rules are clear, and should certainly have been clear to a commercial operator like SkyPan, and I agree with a stiff fine in light of the serious potential outcome of their reckless use of drones. However we should not apply the same rigour in sentencing to all areas of our society. Almost all of our activities come with a risk to others, and personally I think that in a lot of cases our society has become way too risk-averse.