Indeed. And on top of that, it gives people who aren't professionals in the field the idea that "anyone" can develop for the IoT, which results in any combination of the following:
1. Increased sales of devices that are packaged with spiffy IoT labels for anyone willing to jump on board the trend
2. Non-professional evangelists of IoT devices billing themselves as "rock stars" because, hey, open source is the key to the future (yes, I've had a non-professional tell me this), and if you "know" IoT, you've got an enhanced quality that will qualify you as a hacker.
3. Increased Government nose-sticking-in-your-damn-business because if everyone is using it, and it plays into BYOD culture, it means more regulation, more "accreditation", more making sure that you can be kept track of with your shiny new toys.