Comment Marketing (Score 2) 92
Sounds like Zorin's success is primarily due to marketing. "Hey Windows Users, Come Here" worked.
Though, I will add, caring about work flows and little details, like serving up little things in ways that people actually use, is genuinely helpful. Mint started innovating like that in the beginning, but it has ossified and no one there cares about actual work flows.
But about 99% of what Zorin does, Mint does too. Just Mint doesn't draw flashy arrows around it. Marketing works.