To be taken seriously, one must hit them where it hurts.
Here is why the Snowden story got so big. One single little facet of the whole "government is spying on us" thing.
"Because of Snowden, we now know that the listeners undertook to do what they repeatedly promised respectable expert opinion they would never do. They always said they would not attempt to break the crypto that secures the global financial system.
That was false."
"...attempting to break the encryption that holds the global financial industry together, it had also stolen the keys to as many vaults as possible. With this disclosure the NSA forfeited respectable opinion around the world. Their reckless endangerment of those who don't accept danger from the United States government was breathtaking."
The Occupy Wall Street was all fun and games until one bullet point item came up. (Delaware being a tax heaven for Congressmen). As soon as that point made the news, all of the police forces, in sync, shut everything down.
The PAC needs something as effective and dealdy, and keep their mouth shut about it until it's too late to go back.