Comment Re: It's all about the haters (Score 1) 178
You know what a logo is? Same as a brand - it's a promise of quality. For good or bad. If a product can demand a 50% mark up because of a given logo, it's because the logo has built up a significant level of trust in the high quality of the product, either directly or by word of mouth.
Not exactly. While there is some truth to that analysis, it completely ignores the much larger effects of marketing and fashion. A Rolex doesn't cost 3 orders of magnitude more than a Chinese knockoff because it delivers 3 orders of magniute as much "quality"; the price is a reflection of fashion rather than functionality. Similarly, a basic Starbucks coffee costs 2-3 times as much as a coffee at the local diner, but certainly doesn't deliver 2-3 times the "quality". And don't get me started on the absurd amounts of money people are willing to pay to scam artists and frauds (eg. Sylvia Brown, "psychic", ~$700 per hour) who deliver absolutely nothing other than vague promises.
tl;dr: people will buy expensive shit for reasons that have nothing to do with quality.