Comment MS does me,too. Google loses small, wins big (Score 1) 85
Microsoft does "me too". Apple did well with the ipod, Microsoft called up China and ordered a cheap copy. Nintendo and the other companies had good game consoles, Microsoft stuck their name on one, apparently without having much of a clue about the market they were entering. They then lose a billion dollars or so on each, stubbornly refusing to admit failure.
Google checks out the market, then releases something that's best-in-class, or often fairly unique, being the first major offering of it's type. They spend a ten or twenty million trying it out. If it only breaks even, they move on to the next idea. They don't keep at a losing strategy, losing a billion dollars on something. Instead, they move on to the next idea until they find which one will make them a billion dollars.
At the end of the day, that's the difference- Microsoft's big initiatives that they really push for years lose a billion dollars, Google's big projects that they really push make a billion dollars.
* Google tried "me too" once, with Google+. Fortunately for them, they can well afford one big error because they are winning big in a dozen other areas.