Comment Microsoft vs Apple (Score 4, Insightful) 352
Microsoft decides that it's in their best interest for all customers to use identical UIs, so they make Metro the standard interface on phones, video game systems, tablets, desktops, and servers. Apple decides that it's in their customers' best interest for products to have similar but individualized UIs, so they create tailored interfaces for tiny, small, and large displays.
That, in a nutshell, is the difference between the two companies (and why Apple is eating Microsoft's lunch in every category where they directly compete).