I'm a Verizon cell customer. They added an opt-out "feature" where they'd track all web traffic, so I opted out. Six months later, I found through a news story that they'd silently added another opt-out tracking feature which didn't obey the earlier misfeature's disable flag. So now I pay Verizon for my phone data, and pay a VPN service for the right to browse the Internet without my own damn ISP spying on me.
No, I can't easily switch providers - my family's phones aren't all AT&T-compatible, and T-Mobile doesn't have good coverage in some of the places we visit often. But more to the point, I shouldn't have to.
I offer another proposal to Chairman Wheeler: allow the carriers to choose between common carrier status (with all its legal protections) and, what, data portal status maybe (with zero liability protections for transmitted content). If Verizon, Comcast, et al want to snoop traffic, then they should be legally on the hook for the content of that traffic. If they don't want to be liable for every possible copyright violation or prohibited content flowing through their network, then they damn well better choose to be dumb pipes.