Or maybe they just don't give a fuck whether it's an iPad, Surface or some kind of Android tablet.
You know, just like the rest of us...
Well, on the surface, I'd agree with you. Ha ha, see what I did there?
But usually in a marketing deal like this, memos come down explicitly stating that the brand name should be used often and conspicuously when referring to the product. Otherwise, whats the point of spending the money?