Apple has every right to limit services they offer to both their customers, and their solution partners/providers. The interesting thing is that, Apple's business practices are still surprising some people after so many years. If the way they conduct their business is a problem, anybody/everybody is free to move away their own business from Apple platform.
I moved away from IOS to Android. I paid 50 bucks for a data recovery program by which I lifted all my SMS and similar data from my Iphone. The data I recovered includes the cache which keeps every location I went since the summer of 2010. Interestingly (for me at the least) 50 USD is more than I paid for programs in I-tunes during a period of four years. I paid something like 750 USD for a Sony Ericsson.
In short I am free from disturbing business practices by paying 800 bucks and have a better phone now. No one is forcing anybody to use Apple products, which has admitedly one of the best designs in market, but with lots of strings attached.