That was my first thought, anyway. Silly letter-versions.
And a shell script is just a text file. So are SVGs. And really a web page is just text, too, so we're all massacring English every time we use the word 'website.'
Get over yourself. These "bookmarks" have functionality. Functionality is what makes them apps. Who cares, really, if your app is a VBA script hosted in Excel, or a website, or an Java ME applet on a mobile phone, or an ELF executable? They all have functionality.
Running, driving and walking are transportation. Abbreviating it transp doesn't magically exclude flying, just as the word App doesn't exclude HTTP-transported, browser-contained applications.
Sure, easy enough to **sell** through Google. But if you have a Google Account that doesn't end in @gmail.com, it'll make it much easier to **buy** apps.
To thine own self be true. (If not that, at least make some money.)