You see in the pics in the article how the headphones say BOSE in letters you could read literally from across a football field? Where does it say "Surface" on the tablet? That little foam handle? Slap "Surface" on every side of those protective frames. This is the NFL! They don't do subtle.
Even better, go algorithmic. Whenever a Surface tablet appears on the screen, slap a "Surface, The Official Tablet of the NFL" graphic in the corner.
And what, no one thinks to stick an "It's not an iPad, it's a Surface" Post-It somewhere in the damn booths?
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