Submission + - iSnack 2.0 gets Toasted (news.com.au) 3
The iSnack 2.0 name was suggested in a competition that attracted over 40,000 entries to name the product, with the orginal Vegemite spread named in the same fashion. iSnack 2.0 is believed to have been chosen so as to resonate with the young and hip iProducts phenomenon such as iPod and iPhone. To make matters worse, the iSnack name is already under copyright to sandwich-press maker Breville. We just hope the new name isn't iSnack 3.0!
It seems iSnack 2.0 wasn't compatible. FAIL."