+ - iSnack 2.0 gets Toasted-> 3
Submitted
by
hools1234
hools1234 writes "Australian icon 'Vegemite' released a new product name on Saturday called 'iSnack 2.0'. It was poorly received, with Vegemite enduring a storm of consumer outrage over its tampering with the Vegemite brand. The new product is a combination of the traditional Vegemite sandwich spread mixed with Cream Cheese. Within hours fury was unleashed on Twitter, Facebook and Blogs labeling the name as an 'epic fail' or #vegefail. The Australian is now reporting that within only three days of launch, Kraft has announced it will hold a national vote to come up with a new name.
The iSnack 2.0 name was suggested in a competition that attracted over 40,000 entries to name the product, with the orginal Vegemite spread named in the same fashion. iSnack 2.0 is believed to have been chosen so as to resonate with the young and hip iProducts phenomenon such as iPod and iPhone. To make matters worse, the iSnack name is already under copyright to sandwich-press maker Breville. We just hope the new name isn't iSnack 3.0!
It seems iSnack 2.0 wasn't compatible. FAIL."
Link to Original Source
The iSnack 2.0 name was suggested in a competition that attracted over 40,000 entries to name the product, with the orginal Vegemite spread named in the same fashion. iSnack 2.0 is believed to have been chosen so as to resonate with the young and hip iProducts phenomenon such as iPod and iPhone. To make matters worse, the iSnack name is already under copyright to sandwich-press maker Breville. We just hope the new name isn't iSnack 3.0!
It seems iSnack 2.0 wasn't compatible. FAIL."
Link to Original Source
Re: (Score:1)
Color me surprised (Score:2)