1. Be a great accountant, and dominate your existing field. Teach developers how to make the products more profitable
2. Be a human and a user, and gain user and interface expertise, so you can say what you think about the product with authority and clarity. Tell the developers how to make a more usable product.
3. Can your expertise be used to improve the product? Accounting skills may be important for the platform to make money, and the financial analysis tools needed to understand the web platforms performance.