You're eligible for Medicaid and you're complaining? Medicaid is pretty damn cheap seeing as it's for poor people. The only problem is that you may have trouble finding doctors who will be willing to see you.
But yes, you're probably a reasonably healthy white male in his 20s or 30s. You're getting the shaft on this one so that sickly folks with tons of pre-existing conditions can pay $420-$700/mo instead of simply being denied coverage. Really, it sucks to be you, but that was the intent of the law. Do I think it's a good thing? On the balance, I'll give it a very tepid yes. So fuck me, I guess.
I'm lucky in that my wife works for the state and is in a union, so our coverage is really good and cheap. In fact it's probably too good compared to what most people get. If you were to take this idea to car insurance, I'd be in the same boat. I've never had so much as a speeding ticket. My premiums would skyrocket if car insurance was guaranteed issue and required community rating, and then all the other people who have a half dozen DUIs would have their premiums decrease by just as much.
In short, your plan is more expensive so other folks' plans are less expensive (or simply available). That's socialization of risk, and you're on the short end. Why do you have to buy maternity coverage? So women's plans are less expensive. The way I see it, I'd be happy to have my premiums tripled if it meant that someone with a blood factor disorder could get affordable insurance. If you don't see it that way, that's ok. Best of luck in your new business, BTW.