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Google's Internal Company Goals 144

Rockgod writes to mention a Google Blogoscoped article about an internal company paper. The paper details Google's big goals and directions for 2006. From the article: "The list included several items, for example: Google wants to have an improved infrastructure to make their engineers more productive. This includes allowing employees to have a universal search tool "containing all public Google information searched on all Google searches." Google also wants to build 10MW of green power to be on track to be carbon neutral. (They also want to reduce "Borg disk waste" by 50%... hmmm, Borg?)
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Google's Internal Company Goals

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  • green power (Score:5, Insightful)

    by qw0ntum ( 831414 ) on Friday October 27, 2006 @09:59AM (#16608366) Journal
    I think it's really an important step for Google to aim for carbon neutrality, starting with green power. Nowadays green power, green building, and other sustainability practices have substantial financial benefits in addition to their environmental ones. Companies are starting to recognize this too, thankfully--Bank of America has a LEED certified [wikipedia.org] building going up in Manhattan that will save massive amounts of emissions of carbon and other pollutants and save massive amounts of money.

    What makes me happiest about seeing Google do this is that they are such a role-model for next-generation businesses. If Google achieves carbon neutrality, even partially, the message it will send to corporations, start-ups, and individuals will be, "You can be environmentally conscious and financially successful; the two are not mutually exclusive." That's an important message that is only beginning to spread.
  • by JBHarris ( 890771 ) <bharrisNO@SPAMisf.com> on Friday October 27, 2006 @10:01AM (#16608388)
    You really don't see this very often. What short-term or even mid-term payoff could there possibly be to being carbon nuetral? I don't think anyone can stand back and say that Google fits into the mold of what most Companies in this world have become. I applaude Google. I think they are a role-model that other companies (Including the existing big boys) should strive to be more like.

    This isn't that much of a suprise though. When you have such a great product & a motivated team, you tend to attract the best & brightest. The best & brightest usually have the best ideas....

    Brad
  • by Silver Sloth ( 770927 ) on Friday October 27, 2006 @10:02AM (#16608398)
    Google tries to make sure their tools are running everywhere. In around mid-2006, according to their internal numbers 60 Million Google Packs had been installed, but they still want to increase the deployment... especially for "novice users."
    Doesn't that sound awfully like
    A PC on every desk, and that PC running Microsoft software
  • Re:green power (Score:3, Insightful)

    by Anonymous Coward on Friday October 27, 2006 @10:12AM (#16608498)
    Partial neutrality. Right. I think Fox may be hiring. You could go far.
  • by JBHarris ( 890771 ) <bharrisNO@SPAMisf.com> on Friday October 27, 2006 @10:17AM (#16608546)
    Except this information was an internal gaol for 2006. If they where doing it for good press...it would have been 'revealed' earlier in the year. I mean think about it...if this was a PR ploy...with no backbone, then they woulda made out with this ASAP. Except they didn't. They made it an internal thing. They didn't announce it, they didn't make any commercials about it.
  • by nuggz ( 69912 ) on Friday October 27, 2006 @10:18AM (#16608550) Homepage
    PR is an immediate short term payoff.
    Environmentally friendly practices are cheaper mid/long term. They're also more reliable if you consider the rate of electricity generating capacity being added in North America.
  • by ben there... ( 946946 ) on Friday October 27, 2006 @10:20AM (#16608584) Journal
    That may mean to consolidate existing services as well, to avoid confusing and diluting the market. For example, Writely and Google Spreadsheets combined to become Google Docs & Spreadsheets. That makes 50% less Google office products. Similarly, things like Froogle and Google Base could combine to become one shopping service.
  • by R2.0 ( 532027 ) on Friday October 27, 2006 @10:22AM (#16608606)
    Not really. Is there any problem with Snap-On having a goal to have their tools in every toolbox in America?

    If Snapon were MS, it would be ONLY Snapon tools, which fit specially in the Snapon drawers which are installed in every mechanic's toolchest. Craftsman and SK tools never really fit correctly when stored in a Snapon drawers.
  • by truthsearch ( 249536 ) on Friday October 27, 2006 @10:23AM (#16608624) Homepage Journal
    I'm not sure if it's funny or scary you were modded insightful. Am I the only one who got your joke?
  • Re:green power (Score:5, Insightful)

    by Fozzyuw ( 950608 ) on Friday October 27, 2006 @10:41AM (#16608878)
    If Google achieves carbon neutrality, even partially, the message it will send to corporations, start-ups, and individuals will be, "You can be environmentally conscious and financially successful; the two are not mutually exclusive."

    I saw a promotional advertisement video on 'green' manufacturing, and while I do not buy into a lot of the whole 'save the world before it is too late' fear, I do believe that the concepts of green manufacturing just plain make sense to some degree.

    Maybe being a programmer and being stuck in too many 'dungeons' makes me feel this way, but adding large windows, more greenery(plants) inside offices and plants (where they do not risk safety obviously) just makes employees feel such much better, that they're happier and more productive, aside from reduced heating bills due to solar heat (though, some factories don't have to worry about producing heat, hehe).

    On the other hand, I doubt there is a lot of start-ups who could afford to invest their startup money on an expensive building, when that capital needs to be spent on... well, getting their company started. The problem always comes down to money, sure long term, it can save you money, after like 20+ years, but the premium on these places are high and most start-ups will move into pre-existing space. And when you want to start a business, you look at a $1 million building or a $10 million building, you're probably going to go for the $1 million building. Of course, if you become Google and light cigars with $100 bills, then you could probably afford a green building.

    Cheers,
    Fozzy

  • by Lemmingue ( 788112 ) on Friday October 27, 2006 @10:45AM (#16608914) Homepage
    Google's social network http://www.orkut.com/ [orkut.com] service is ASP.NET based, and quite slow and unstable - http://en.wikipedia.org/wiki/Orkut#Speed_and_Relia bility [wikipedia.org]. I wonder why they don't move it to their Linux infrastructure. Maybe it's time.
  • by blueZ3 ( 744446 ) on Friday October 27, 2006 @11:00AM (#16609116) Homepage
    Yet. Officially.

    If you think that someone is posting "internal" goals on the Internet without at least the tacit approval of the company, you're drinking Google's cool-aid. On top of that, you don't get as much bang for your buck if you announce in 2006 "We're going to strive for carbon neutrality sometime in the next couple of years" as you do announcing in 2007 "This year, Google met an 'internal' goal of becoming carbon neural."

    I'm not saying that there isn't some portion of this that's genuinely driven by the desire to be a "good corporate citizen." Certainly it is possible, especailly for a company, to have multiple motives in pursuing this sort of goal. I'd even go so far as to suggest it's more likely that this sort of thing is done for many reasons instead of merely one.

    As mentioned before, they have a good product. But their provision of an adequate search tool (for profit) hasn't completely eliminated my interest in rationally assessing their motives.
  • Re:green power (Score:1, Insightful)

    by Anonymous Coward on Friday October 27, 2006 @11:43AM (#16609762)
    If Google achieves carbon neutrality, even partially...

    Everybody is partially carbon neutral.
  • by Wee ( 17189 ) on Friday October 27, 2006 @01:15PM (#16611174)
    That's all 100% BS, man. It's complete nonsense. Sorry. Nice try, though.

    -B

  • by maximander ( 806231 ) on Friday October 27, 2006 @01:19PM (#16611246)
    Informative? Beh, should be tagged Funny. Would make an awesome, cheesy hacker movie though.
  • by SunTzuWarmaster ( 930093 ) on Friday October 27, 2006 @01:20PM (#16611256)
    Most companies have the goal that people will buy/use the things that they make; it is called a business model.

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