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How Nintendo Could Win It All 245

ElFozzie writes "In a huge piece on mobile gaming, Pocket Gamer reports on the latest battles in the handheld console market and reveals why Nintendo might just have the right strategy to win this war. From the article: 'Let's go back the beginning, the games. It's all about the games, Nintendo's faithful fans will argue, and the DS has great, mad and unique games where the PSP so far has, at best, competent-to-very-good PS2-lite fare. Yes, but it's not that simple. See, I was there in the mid '90s playing the genre-defining Mario 64 and the breathtaking Legend of Zelda: The Ocarina of Time, perhaps the two greatest games of their generation, on the Nintendo 64. And I remember Sony going on to win that war, and PlayStation becoming the de facto shorthand for 'video games'."
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How Nintendo Could Win It All

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  • by Dark Paladin ( 116525 ) <jhummel@john h u m m e l . n et> on Tuesday June 13, 2006 @11:26AM (#15524293) Homepage
    I've been talking about this with my wife, who is actually interested in seeing the Wii in action (she's hooked on the Brain Games).

    Some things that I think would help cement Nintendo:

    1. DVD player - I believe word is that the DVD player aspects are a "plug in" - I'm assuming something like the original Xbox codec plug in device to enable DVD playback. Personally, I'd just as soon see it just built in - bite the bullet on the cost, Nintendo, and people will go "Hm - $200, and it plays games *and* my DVD movies", instead of "Hm - $200, but I have to spend another $30 to play movies? Eh."

    2. Push the online gaming. While I'm a single player gaming whore, I still think that online is the way to go. I'm very disappointed that Tecmo is bringing Pangya Golf [pangya.com] to the Wii, but not the online play! Maybe they feel it won't matter much, but I think the difference can be crucial. Nintendo should make it clear in cases like these that online play is to be built in - or the game doesn't get ported. I'm not saying they should make online play when it doesn't exist - but in clear cases like this, but the sucker in.

    3. Advertise, advertise, advertise. Advertise the sports games during Oprah for exercise. Advertise "Red Steel" during "24" and such. Get the word out, and don't just show the game - show how people play it. Let people see that controller until there isn't a person in the world who doesn't go "Oh - that's that Wii thing - looks interesting."

    We'll have to see what happens, but Nintendo could take back a lot of market. So far, I'd say their making a lot of the right moves.
  • Not really... (Score:2, Insightful)

    by Zebai ( 979227 ) on Tuesday June 13, 2006 @11:30AM (#15524332)
    Actually I find the large assortment of Nintendo games available to be substandard junk. (Including the N64 and the new DS) there are a few great games for the systems, most of them available from Nintendo themself like Zelda, Mario, Nintendo Dogs, and other Nintendo produced titles. However the bread and butter of any console success is the popularity of 3rd party tittles, as this is what brings most of the money the console makers. Now lets take a look at the "good" titles of this new ds New Super Mario Bros Nintendo Dogs Metroid Hunters Animal Crossing Castlevania Mario & Luigi Partners in Time Mario Kart DS Get the point? most of these hit titles are directly produced by Nintendo itself. Nintendo 64 had the same problem but a much larger selection so just on a larger scale. What nintendo needs to do to win the upcomming console wars is to make 3rd party developing extremely friendly, make it so your console can play revolutionary new immersive games that people WANT to make for the Wii. Now this new console is going to be hard to predict, the new controller style is so new and quite innovative that it might create an entirely new market of games that wasnt previously available. And the most important thing is to DROP CARTRIDGES. They are the least unfriendly thing to 3rd party developing that they ever created, plus they are extremely limited in capacity. Playstation 1 had a great idea on its CD system that allows for multi disk gaming, allowing for the development of titles that had HUGE amount of content like Final Fantasy. I dont know about some of you but I've beat almost every nintendo DS title in less than a week. It took me 2 days to beat the new Super Mario Bros, and i was playing at my spare time at work (spent 3rd day unlocking secret levels).
  • by lpangelrob ( 714473 ) on Tuesday June 13, 2006 @11:32AM (#15524346)
    In tie-ratio terms (for 2006 only)... DS owners are buying 3.5 pieces of software for every DS in Japan, while PSP owners are only buying an average of 1.2 each.

    How does this work? Assuming a reasonable bell curve, I'm sure there are PSP owners in Japan with 8 games... what do the people that buy 0 or 1 games do with their PSP? Did the UMD format take off in Japan when I wasn't looking? What's going on?

  • I have 1 PSP game - "DJ Max Portable", and the rest of the time I use the emulation system. There are some games that are all right ("Dragon Fire III", which for some reason hasn't reached the US). But take a game like "Force Commander" - it's "Advance Wars DS" without a plot, and with pixelated muddy graphics. I tried it, decided "Hm, if I wanted to play Advance Wars on a smaller map with dingy graphics, I'd dirty up my DS screen".

    I keep having hope for PSP titles, like "Blade Dancer", but I just haven't found one that really grabbed me - or that wasn't (like "Mega Man Hunter X") another remake (though I will buy "Valkyrie Profile", though I hear the PSP port was less than steller compared even to the PSX version).
  • by xtracto ( 837672 ) on Tuesday June 13, 2006 @11:38AM (#15524409) Journal
    Believe it or no, for a lot of people that nintendo is aiming (those in their 40s, 50s or 60s), what you are doing while sitting in front of the TV with that strange controller is "playing Nintendo". My father is one of them, I myself grew up with NES and SNES (although I had a 2600 that my father bought when I was like 5 or 6 Y old, I palyed a bit).

    I think Nintendo is still the sinonimous of video game, even between non gamers, and that is because in the NES era, there was nothing else*, just the Nintendo, unlike the Playstation era where you had 3 or 4 different systems making a real competition.

    * I know there were the Segas, NECs and even NEO-GEOs, but for your parents, you where always going to "play the Nintendo" to your rich friend house (who happened to have the Neo-Geo)
  • by sirwired ( 27582 ) on Tuesday June 13, 2006 @11:42AM (#15524449)
    I'm not sure the ability to play DVD's makes any difference at all anymore. When you can buy an entire player from your local drugstore for $20 (on sale), I really don't think folks are going to avoid the Wii because it doesn't play DVD's right out of the box.

    If 99.9% of the homes that will buy a Wii already have a DVD player, isn't it to everybody's advantage to not have to pay the licensing fees for yet another player?

    SirWired
  • Re:Heck.... (Score:4, Insightful)

    by apoc06 ( 853263 ) on Tuesday June 13, 2006 @11:42AM (#15524451)
    I feel like I'm the only nay-sayer here, but I love and hate the hype behind the wii's virtual console.

    It's great to be able to have instant access to nintendo's full first party backcatalog, a few third party games, and the sega and TG-16 stuff, but then what? Personally, I've had access to those for years now. They are great for a few hours, but not worth spending money buying. Worse yet, most of us have grown up buying nintendo games. Ultimately, some titles will have to be bought all over again. They are using the iTunes example for video games, however iTunes always had the ability to import your current CD collection. If I have a cartridge copy of Super Mario 64 and I want to play it on my wii, I dont want to have to pay $10-20 to buy it again.

    Until nintendo comes up with some way to allow games already bought by a user to be provided free, or imported onto the wii, I feel like it's a black mark on an otherwise wonderful idea.
  • by Yahweh Doesn't Exist ( 906833 ) on Tuesday June 13, 2006 @11:45AM (#15524483)
    DVD player!? are you fucking kidding!?

    why tax EVERYONE for such a non-feature?

    who has a DVD collection but not a DVD player? who likes the idea of buying DVDs but hasn't bothered to get one yet? who can't buy a DVD player for about 10 big macs anyway? who thinks DVD playback is actually worth writing on the box, let alone comprimising an entire "it's all about fun games" business strategy and marketing campaign over?

    omg. you're so wrong.
  • by Dark Paladin ( 116525 ) <jhummel@john h u m m e l . n et> on Tuesday June 13, 2006 @11:46AM (#15524491) Homepage
    How many people want both a DVD player and a Wii on their entertainment unit?

    Sure - I could go buy a $30 DVD player, but now I've got two pieces of electronics cluttering my home. Nintendo could offer to clear some of that up. Lord knows, most people I know want less electronics, not more.
  • by LKM ( 227954 ) on Tuesday June 13, 2006 @11:54AM (#15524571)
    most of them available from Nintendo themself like Zelda, Mario, Nintendo Dogs, and other Nintendo produced titles.

    The title is not "Nintendo Dogs". It's Nintendogs. Had you ever actually played it, you'd know this.


    Now lets take a look at the "good" titles of this new ds New Super Mario Bros Nintendo Dogs Metroid Hunters Animal Crossing Castlevania Mario & Luigi Partners in Time Mario Kart DS Get the point? most of these hit titles are directly produced by Nintendo itself.

    Castlevania isn't a Nintendo game. Why don't we talk about the awesome DS games from third-party developers? You've already mentioned Castlevania, but there's also Meteos, Sonic Rush, Phoenix Wright: Ace Attorney, Sk8land (at last a fresh Tony Hawk's game), Viewtiful Joe, Feel the Magic, Pac Pix or Trauma Center. Nintendo had trouble with third-party support on the N64 and on the Cube, but on the DS, it's changing, and they're investing a lot to get third-parties on board with the Wii.

    Although I must admit that I do not care too much. It's great having third-party support, but I'd buy a Wii if only Nintendo made games for it: They're always top notch and a lot of fun.

  • DVD != HD (Score:4, Insightful)

    by norminator ( 784674 ) on Tuesday June 13, 2006 @11:55AM (#15524584)
    No DVD player supports HD. The HD support on the PS3 is for Blu-Ray, and Microsoft will have an HD-DVD addon for the XBox 360, but HD-DVD isn't really DVD anyhow. The Wii will support 480p, which is as much as you can say about any DVD player. Whether or not it supports HD has nothing to do with whether or not a DVD player is included.

    Some people are saying that unlike when the PlayStation2 came out, everyone has a DVD player now, so noone needs that functionality. Well my DVD player (first one I've owned, besides my DVD-ROM drive) is making all sorts of funny noises, and may be on its way out. So if I can get a sweet game console that includes a DVD player, but is only as big as 3 DVD cases stacked, then that sounds like a great deal. I'd guess I'm not the only one in need of a DVD player replacement.
  • by ElleyKitten ( 715519 ) <kittensunrise AT gmail DOT com> on Tuesday June 13, 2006 @12:00PM (#15524633) Journal
    1. DVD player - I believe word is that the DVD player aspects are a "plug in" - I'm assuming something like the original Xbox codec plug in device to enable DVD playback. Personally, I'd just as soon see it just built in - bite the bullet on the cost, Nintendo, and people will go "Hm - $200, and it plays games *and* my DVD movies", instead of "Hm - $200, but I have to spend another $30 to play movies? Eh."
    Who's waiting for the Wii to come out to get a DVD player? Who is interested in the Wii is going to have a problem sliding their Wii next to their DVD player? If the Wii does have built in DVD player, who's going to throw out their current DVD player? The only people I know who might have problems fitting the Wii in their entertainment center are lacking space because they have ten other game systems shoved into it and will keep buying game systems even if they have to start hanging them from the ceiling.

    Seriously, what is the big deal about DVD playback? Sure, it was cool back when the PS2 came out and no one had a DVD player, but now everyone does. Also, the reason the Wii is going to be so much cheaper than the PS3 and Xbox360 is because they're ignoring everything besides what will make fun games. DVD playback isn't nescessary for fun games. Not to mention, the DVD playback liscensing fees go to Sony (amoung others). Why should Nintendo send money to their competitor so that their product has a feature most won't use? I just don't get it.
  • by norminator ( 784674 ) on Tuesday June 13, 2006 @12:00PM (#15524637)
    I dont know about some of you but I've beat almost every nintendo DS title in less than a week. It took me 2 days to beat the new Super Mario Bros, and i was playing at my spare time at work (spent 3rd day unlocking secret levels).

    For someone who complains about Nintendo a lot, you've sure spent plenty of time playing their games.
  • by Chris Burke ( 6130 ) on Tuesday June 13, 2006 @12:00PM (#15524639) Homepage
    How can you read an article that starts with the question of who will win the handheld console war and COMPLETELY FAIL TO MENTION THAT PSP's PLAY MOVIES!!!

    Probably because everyone has completely failed to care that the PSP plays movies.

    UMD movies anyway... Playing ripped movies may be a different story, though I'm not sure if that qualifies as something only 'power users' do, like booting Linux on a PS2. UMD though has turned out to have basically zero impact on the handheld wars. You're right it probably should have been mentioned, even if dismissed quickly.
  • I don't understand (Score:1, Insightful)

    by Anonymous Coward on Tuesday June 13, 2006 @12:01PM (#15524644)
    I don't understand the people who say that the Wii will 'win' the 'console war' based on the sales of the DS.

    If you take a look at the DS sales [videogamecharts.com] and assume they will sell 4 time the amount of Wii you still fall about 17 million short (less then half) of where the PS2 was and (actually a little more) than the Xbox at the end of 2005.

    The console and the handheld market are entirely seperate markets. You can't predict success in one because of the other (look at the PSP). As for the Wii inovation, they were inovative with the DS too and (according to June's issue of EGM) 80% of the games don't use either the touchpad, second screen, or either. Again, assuming the wii does twice as well, that leaves 40% of games as standard style games, with slightly better graphics than the (lackluster) gamecube games.

    I'm not logging in because bad mouthing the Wii gets you modded down. I think we should wait until all the systems are out before we declare a winner to the (media created) Console War. To assume the Wii has already won is premature and ignorant.
  • by unconfused1 ( 173222 ) on Tuesday June 13, 2006 @12:04PM (#15524672) Homepage
    Nintendo is finally breaking the mold in a practical way. Is the use of gyros in controllers new? Is the use of a remote control new? Is the use of wireless controllers, or networked games new? All of these are clearly "NO" answers. So, what is different?

    Nintendo is making a very simple and approachable system, that is still elegant and versatile. Plus the departure from the two-handed, all-in-one controller that perpetuates games that are more about button-mashing then much else is a nice touch. The Wii's Wii-mote (remote) gives the player quite a bit more interactivity with the games, but still is simple enough to pick up with little prior knowledge of how to use it.

    Clever and fun games is a big aspect of it too. A lot of PS2 and Xbox/Xbox360 games require a huge time investment, and can't easily be put down whenever the player would like without hurting progress. Obviously I'm speaking in general...and don't wish to get in an argument of which specific games I'm picking on. To be fair, there are a few games on Nintendo's platforms that have poor save-points.

    CHEAPER. This is a huge one. Having a nice gaming system that provides fun and distraction, and is simple and elegant, but is also cheaper than everyone else is a big deal to me and most people. The Xbox360 decent system at $500 and the PS3 at $600 is pricey...especially with games for $60-70. At this point I would start to question why I just wouldn't by a Windows computer. So, $200-250 is pretty affordable, especially keeping titles at $50.

    I love Nintendo's commitment to simple, elegant, and inexpensive systems...with clever and fun distractions and games. I'm happy they haven't gotten sucked into the contest that Sony and Microsoft are in with their systems.
  • by Dr. Eggman ( 932300 ) on Tuesday June 13, 2006 @12:13PM (#15524741)
    A Nintendo victory would have far reaching implications, well beyond just the console video games market imho. As a former SEGA fanboy (that part of me died the sad day SEGA announced they were leaving hardware) I have no love for Sony; nothing would please me more than to see blue ray fall flat on its face. Nintendo's current position in the 7th generation battle warms the cockles of my heart. As I see it, Sony has a lot riding on the success of the PS3. Significatly, they're main reasoning for including blue ray on the PS3 was to beat out HD DVD in the biggest advantage HD DVD had over blue ray, price point. That means a floundering PS3 hurts blue ray's chances against HD DVD, as well as (coupled with sliding UMD sales and a PSP encountering a far harsher market than expected,) forming as sort of trifecta of interrelated market failings. If demand for blue ray is less than expected, that could easliy translate back to less PS3 sales.

    What's better is that this has implications for the other side of HD DVD and Microsoft's game console. We know that Microsoft will offer an HD DVD accessory, and while that may not be sufficient reason to buy an XBox 360, it will be advanced leverage for HD DVD in convincing any current XBox 360 owner to buy the HD DVD accessory over an excessivly expensive stand alone blue ray player or the still more expensive PS3 for its blue ray capabilities; at last count ~1.5million or so people world wide.

    What does this have to do with Nintendo? Alot. As we know, Microsoft and Nintendo's systems together are still projected to be cheaper than the PS3 alone. This affects those who would buy as second console most of all. Rather than PS3, persons primarily concerned with gaming may choose Xbox 360 as their second console, adding to the number of persons who would find it logical to buy into HD DVD once they have HDTV (I assume that those concerned with games have a lower probability of owning HDTV than other concerned groups.) A resounding victory for Nintendo could bolster Microsoft sales into or tied with PS3 in second, effectivly neutralizing the blue ray PS3 advantage and instead giving an even better advantage to HD DVD. Even a minor victory could create an deadlocked tied between the three, yet still give some advantage to HD DVD.

    Nintendo, Sony, and Microsoft are not only the warriors of the next console wars, but indeed key figures in a greater battle unparalleled in its depth compared to any battle before it, that I would call The Great Home Entertainment War!
  • Re:Heck.... (Score:3, Insightful)

    by Chris Burke ( 6130 ) on Tuesday June 13, 2006 @12:13PM (#15524748) Homepage
    They are using the iTunes example for video games, however iTunes always had the ability to import your current CD collection.

    And your tape collection? And your vinyl and eight-track collection? Okay, if you had a tape/record/8-track player you could record onto your computer, encode, and then add it, but that requires compatible players and inputs, analgous to owning an older game console which you could just use instead, which brings me to the Wii virtual console:

    How would this work? Without providing a way to insert a NES/SNES/N64 cartridges, the Wii itself won't be able to use your old games. So how would Nintendo know that you owned the old game? You probably don't have receipts or UPC symbols for the games... are you going to ship your old cartridges to Nintendo HQ? The shipping would cost almost as much as Nintendo has been quoting for their VC games.

    It's a fine idea you have, but not really practical. Repurchasing content is fairly normal when moving to a new format especially when it drastically changes physical form factors. Compatability among multiple forms of cartridges isn't something that any console does; it only makes sense in the generations that have started to use optical disks. Nintendo seems to be offering very reasonable prices for old games -- I'd say $10 is a good price for anything N64 generation, and hopefully NES era games will be very cheap or come in bundles. I think it's unfair to call it a "black mark" that the Wii won't read your Mario64 cartridge. If that's really what you want, you should have kept your N64.
  • too many metaphors (Score:3, Insightful)

    by kisrael ( 134664 ) on Tuesday June 13, 2006 @12:54PM (#15525148) Homepage
    Nevertheless, for the first time since 1996, Sony looks to be fire-fighting, and not quite in control of the battleground. Not only is the shoe on Sony's foot, the company is on the back foot. Nintendo has its chance.

    Wow. That's too many metaphors.
    Fire-fighting
    battleground
    shoe on foot
    competitor on back foot
  • Re:DVD != HD (Score:1, Insightful)

    by Anonymous Coward on Tuesday June 13, 2006 @03:09PM (#15526695)
    Well, this is just blatently wrong. My DVD player does 1080i as long as the TV supports it

    By that logic...

    1. record AM radio
    2. Upsample to DVD audio bitrates
    3. ???
    4. Profit!
  • by Anonymous Coward on Tuesday June 13, 2006 @06:34PM (#15528245)
    I would like to also point out that yes, you did infact copy and paste that dribble.
    And it's complete, and udder bullshit.

    Let's rapp.

    "But there is no way Nintendo Wii will be a mega-hit in the United States."
    This is rediculous. You have no basis for saying such a thing. EVERYONE, and I do mean everyone, thinks the Wii is a sweet idea. Read any forum. Talk to any teenager/young adult. They all want one. And yes... mom and dad will buy one for Johnny because it costs 200 dollars vs 400,500, or $600. You are again, another blind Sony-ite that will follow that company off their proverbial cliff.

    "This is no surprise -- Nintendo always phones home when it's taking a risk."
    Why is this considered a bad thing? I've never played a Mario game (traditional, that is; Super Mario 1,2,3,World,64,Sunshine,NSMB) that I didn't like. And most of those I love. The same for Zelda. Many critics might dog a certain release of Zelda or Mario, but they were all good games. Period. Some other factor might have been involved to keep the 64 or GC to REIGN SUPREME, but no-one regrets playing those games. They were good.
    Also, why does this seem to only apply to nintendo? They're dogged for pulling out the Zelda, Mario, Metroid Pyramid Powerhouse, when other companies do the same. Why isn't playstation dogged for releasing new MGS, and FF games? Or xbox for Halo and Splintercell? BECAUSE THEY'RE GOOD GAMES. Because we love to see the concept taken to new hights. This isn't a bad thing. This is an excellant thing. try again, douch bag.

    "Sony gave too much away -- despite the price of the Playstation 3, which I expect to drop by $100 before the launch. They said, here it is, it's great, here's when you'll get it, and here's everything you'll get.

    Take another look at the first Nintendo Promo Video. No prices; no exact release date. All you're getting here is a high energy video in a high energy booth at E3 that teases the assembled journalists so that they'll want more.

    Sony put a gyroscope into their new controller -- in effect this could be better than the Wii controller because no external hardware will be required by the Playstation 3. However, they kept the exact same looking "dual shock" design that the original Playstation had. Wii's controller is different -- it looks like nothing you've ever seen before. Thus, you want to touch it, feel it, and get to know the Wiimote. It may offer absolutely sub-par gaming, but it's different and journalists love different."


    The price will NOT drop before launch. I promise. They might tank as a company as it is (a bit of an exaggeration, but definately not impossible), so they can't afford to lose another $100 on each console. They just can't. You also said they said "look, here it is, here's what you'll get, and when you'll get it... and at what cost." Sony didn't lose the PR war at E3 because they annouced the price or date, they lost because of WHAT THAT PRICE IS. Too expensive. Many more are learning that sony's pushing another format on us that no one wants (at least right now), and we're paying for it with no choice in the matter. They told us what we'd get from the playstation... but its nothing that was previously promised. Two DVI ports? NO FUCKING SUCH THING. One on the premium model. Three Network (RJ45) ports? NO FUCKING SUCH THING. Only one. 7 USB ports? only 4. 1080p gaming? Nope. Only 720p gaming, save some arcade style 'small games' that might see 1080p. See the promises falling through? Sony talks much, and delivers little. Always has.

    Also, many would argue that the Dual Shock design is old and tired. I would agree.. but yes, this is purely opinion. In any case, the gyros in the dual shock design seems quite gimiky. Also, many would agree. In fact, I have yet to find someone who agree's with your rediculous views on the matter. Many are crying for the gyro functionality to be optional in the games that support it, as they don't want their games rui

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