It's Yahoo Plus eBay vs. Google

Octagon Most writes "Yahoo and eBay have announced a broad partnership in their efforts to compete against Google and Microsoft." From the article: "In addition, Yahoo Web search features will be integrated into a co-branded version of the eBay toolbar, and the companies said they would explore developing 'click-to-call' ad technologies on their respective Web sites. 'Click-to-call' provides a link inside an advertisement that allows consumers to directly call the advertiser to pursue a transaction."

Ad wars, shmad wars

[BadAnalogyGuy]

It's all pretty irrelevant to me how hard these companies are working for my eyeballs. I don't even use the internet.

AN interesting question...

[Shadow Wrought]

If eBay dies and they decide to auction off the assets, how would they do it without themselves? Juast another paradox...

What will they name it?

[Anonymous Coward]

Yabay or eHoo?

Heh..

[goldaryn]

TFA: Yahoo and eBay said they do not expect the partnership to have a material impact on their financial results this year.

Expect a statement soon from Google saying they agree :-)

I'm rooting for Google

[CokeBear]

Google is one of the good guys (along with Apple and Nintendo). Always will root for the good guys over evil such as Microsoft, Sony, Yahoo et al.
(Yes, I know I see the world in black and white)

Re:What will they name it?

[soundoff]

This is 2006, and these guys have seen Nintendo's press attention.

It'll be "Eoo", pronounced "You". Because the internet is all about you.

Then Livejournal will want to get in on the action, and they'll merge and call it "Eoola", pronounced "EULA". Then Sony will sue, claiming theft of brand identity and loss of profits.

Join the queue

[linvir]

Seriously, just how many companies have joined forces into pairs to defeat Google by now? It's getting old already.

And Yahoo can keep eBay for all I care. eBay's ads are irrelevant bullshit, and don't fit in with Google's stricter relevancy for other companies. I posted this image [linuxvirus.net] a while back (so if you must mod this up, make it Funny so I don't get karma from the same thing twice) , though it's not exclusively eBay.

One thing though - I can see it being a loss for Google. I bet that it's a pretty sweet deal they have there, using eBay links as filler when no more relevant ads are available.

eHo is better!

[drewzhrodague]

I think just shortening it as eHo would be better. Soudns like a porn site!

Re:Ad wars, shmad wars

[bxbaser]

I think its some type of pornography

Re:Click-to-call... Hmm...

[poot_rootbeer]

You know what would be even better? If, when you clicked on an ad you were interested in, you were taken to the "INTERWEB HTTP SITE" of the advertiser, so you could "pursue a transaction" in the same medium you're currently engaged in, instead of having to switch to talking on the phone.

I'm surprised no one has tried implementing such a "hot link"-based system yet.