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Comment IAB Creative Guidelines (Score 1) 116

Two of them are easy. "Encrypted" means served through HTTPS. "Ad choice supported" means supporting the YourAdChoices control to turn interest-based ad delivery on and off.

The other two are a bit more vague, but Google iab non-invasive ads returns IAB Tech Lab Solutions with a bit more explanation. "Light" means a maximum data size, as specified in IAB Creative Guidelines. "Non-invasive" means that ads do not cover the body of the article, and ads other than an interstitial before a video body do not automatically play audio.

Comment Re:Ad blocker blocker blocker? Eat DMCA. (Score 1) 116

Present adtech delivers the text of an article through the initial HTML document and advertisements through scripts loaded asynchronously. This means the text of the article is available to the user before the style sheet, images, ad delivery scripts, and the like. A full implementation of access control would encrypt everything in the article below the abstract or lead section so that cleartext isn't available until the ad delivery script has run.

Or should I shut up and not give publishers any ideas?

Comment Depends on extent of regulation (Score 1) 116

Banks I'll grant. They're unusual in that financial industry regulations mean they have the most to lose if a script is found to be unsafe. Healthcare sites are up there as well because of HIPAA (or foreign counterparts).

For sites in less regulated industries, how should a user go about finding whether a site's scripts are safe to add to the user's whitelist?

Comment Slashdot's subscription page is broken (Score 1) 116

Then why do you not have a little star next to your name on slashdot?

Because Slashdot hasn't sold subscriptions for well over a year. From subscribe.pl:

Please Note: Buying or gifting of a new subscription is not available at the moment. We apologize for the inconvenience.

During the Dice Holdings era, Slashdot instead experimented with giving a "Disable Advertising" checkbox to users with Excellent (25-50) karma to encourage them to provide and moderate comments. After Slashdot and SourceForge were sold to BIZX six months ago, this ended as well.

The subscription page for the red site, on the other hand, is up and running:

Your subscription ends 2017-07-03 UTC.
Thank you for supporting SoylentNews! We appreciate your contribution very much.

Comment X.509 certificates defeat DNS hijacking (Score 1) 116

For one thing, I do most of my shopping on smile.amazon.com so that Electronic Frontier Foundation. A source is somewhat less likely to attack that vector.

But even if it does, security is a process of which the hosts file is one layer and PKI is another. The server will have to present an X.509 certificate for names smile.amazon.com or www.amazon.com (as appropriate) when my browser connects to port 443. A fake server's certificate won't be issued by either A. a CA certified by Mozilla or B. a self-signed CA that the Perspectives extension reports as consistent.

Comment Re:Malvertising's nullified by this (Score 1) 116

Windows itself is proprietary and requires admin privilege to run.

But seriously: On Windows, writing to %windir%\system32\drivers\etc\hosts requires administrative privileges. You can instead have APK Hosts File Engine generate the hosts file in your own profile and then use File Explorer to copy it to %windir%\system32\drivers\etc\hosts.

Comment How should a small site find advertisers? (Score 1) 116

So what should they do? Go back to the past. Sell static banners/small animated gifs. No javascript, no flash, no tracking, no malware. Simply sell static ad space for X amount of money per Y amount of time.

Sell ad space to whom? Your "no tracking" rule appears to rule out ad networks and ad exchanges in favor of each publisher* having to run its own ad sales department. So what can the publisher of a smallish site do to find enough advertisers to buy most of its inventory? And how can this publisher assure advertisers that the view and click statistics that it provides are accurate?

* Operator of an ad-funded site

Comment Re:The answer to malvertising (Score 1) 116

I support the sites I visit through memberships

Would you be willing to purchase a month's membership to a site for $4 just to be able to view one article past its abstract?

and services like Patreon

I've read reports in comments to an adtech blog that "please put some coins in our cup" isn't enough to fully fund a site's operation unless it puts donation nags in your face like Wikipedia does: "If YOU do not donate, this site will have to SHUT DOWN."

Comment Re: We knew this (Score 1) 116

If you disable JavaScript, you can no longer run web applications. Instead, you'll be limited to running only native applications made for your particular operating system. Want to use an app on your Windows PC, but it was made for a Mac? Too bad. Want to use an app on your Mac, but it was made for a Windows PC? Too bad.

If you disable JavaScript, you can no longer petition the government for the redress of grievances.

Comment You can't advertise on "the Internet" (Score 2) 116

Bring advertising in-house. Its not 1997 anymore, there is no reason to rely on 3rd party platforms for advertising. Everyone knows the internet is a thing now

How do advertisers know which particular sites are "a thing", especially smaller sites that are too big to be run as a pure hobby but not yet big enough to be household names?

and wants to advertise on it.

But without an intermediary, you can't advertise on "the internet". Instead, you would have to advertise on individual publishers' sites, which is much more time-consuming for both advertisers and publishers.*

Say you have 30 publishers, each of which wants to find relevant advertisers, and 30 advertisers, each of which wants to find relevant publishers. If there is an intermediary, this means 60 contracts to review and sign. If there is no intermediary, there are 900. How does a change from O(n) with an intermediary to O(n^2) without one improve the market?

And even then, how will an individual publisher be able to reassure its advertisers that view and click statistics are accurate and not inflated? All other things being equal, an intermediary such as Google is considered more trustworthy because it has more to lose should a claim of fraud end up substantiated.

* In the advertising market, a "publisher" is the operator of a site that carriers ads.

Comment Ad blocker blocker blocker? Eat DMCA. (Score 2) 116

There was a post two weeks ago on an adtech blog suggesting that some publishers* are about to go full DMCA/CFAA on developers of ad blockers that include an ad blocker blocker blocker. By this legal theory, an ad blocker blocker is an "access control" measure, and an ad blocker blocker blocker is a "circumvention device".

Learning about this plan has led me to think of ways to provide a better experience on a metered Internet connection without specifically blocking ads. One is to set a cap on how much data an individual page loads, with a "Load More" button after each megabyte. Another is to block video content types, script content types, and things loaded from third-party domains. If this becomes common, advertisers will at least have to start making their "creative" leaner.

* Operators of websites that carry advertising.

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