It adds daylight hours to the time of day that people would be likely to be shopping. That was a heavily implied by what I said and I just kind of figured you could understand that without me saying that sentence in that blunt a fashion but well, here we are.
The problem with this country is the majority reads at about the level of a 12 year old. 6th grade that is. This is a fact you can look it up. Even pretty well educated people often read at the level of a 12-year-old.
So you have to be insanely blunt with them and that's tough to do when you're someone who reads at say freshman college level.