Your first link is paywalled.
I was able to read the whole thing just fine. Maybe you hit too many NY Times articles recently and reached some kind of quota
In Minnesota, the publication City Pages posted a piece on a local apple orchard. They condemned the orchard of blatant racism because they referred to C19 as the "China virus" on Facebook and refused to apologize. That's all it takes to get the attention of a large local paper. For a while, this Facebook post managed to be more egregious and important than the actual problems that have been happening in Minneapolis lately, like the riots, crime waves, homeless people living in tents as winter approaches, and so on.
That said, the post resulted in positive attention for the orchard. Many residents drove out of their way just to support the farm because they felt that the attacks were ridiculous and unjustified.
I feel that the same sort of thing will happen with businesses on Yelp if they do this. Some users may actually be attracted to the "racist" businesses if they feel that the label is being misapplied and will go out of their ways to support them. I also wonder if this new label will result in physical altercations at these businesses which could result in lawsuits against Yelp.
Computers can figure out all kinds of problems, except the things in the world that just don't add up.