No, you do it with a reverse auction.
Offer the tickets at an extremely high price initially, and then lower the price with sales feedback until you get closer to the market clearing price.
The thing is, brokers know that the market clearing price is higher than the face value.
If you offered all the seats at $5000 per ticket when they went on sale, brokers wouldn't be able to snap them up on the first day of sale. There's no markup for them.
As you lower the price, you will find people who are willing to pay high prices for in-demand seats but they would still be at prices brokers would be unable to make money on. Some people would be unwilling to buy them at those prices and would wait until the prices reached a level that matched what they were willing to pay. Most of the time this is going to be close to the prices you probably would pay to a broker, but it's going to be above the prices where brokers will be able to arbitrage them.
People will whine that this will make tickets more expensive, which is true -- more expensive than current face value. But it's extremely difficult now to get tickets at face value because the tickets are priced too low, brokers buy them.