Comment Re: $400M for AOL (Score 1) 35
you're stuck in the 90s. nobody even cares for that!
you know those reports showing ad networks sending all your data to China? well, that's AOL. and now yahoo (which Apollo also bought).
the worst performer ad networks in the planet, but they still get campaigns from apple and other big brands with too much money. so they can participate in reverse bidding (when the site you visit send all your info to hundreds of ad networks to sell an Ad in realtime) which then stores all that data, build your user profile, and sell it.
you know those reports showing ad networks sending all your data to China? well, that's AOL. and now yahoo (which Apollo also bought).
the worst performer ad networks in the planet, but they still get campaigns from apple and other big brands with too much money. so they can participate in reverse bidding (when the site you visit send all your info to hundreds of ad networks to sell an Ad in realtime) which then stores all that data, build your user profile, and sell it.
