Huh? This is no difference a decade or two ago with most people with PCs using them with services like AOL. They didn't us the "open" hardware or software, they just used what ever locked down crap peddled to them by the gatekeepers. Same goes for 99% of Apple users.
The only difference now is they use a smartphone or a laptop rather than a desktop.
The difference now is you can buy a computer for a few hundred dollars, even less if you just need hardware connected to the internet, along with a firehose of an internet connection, and can pretty much do what ever you want. That is as open as it gets.
The real heart of the matter is that most people could give a flip less about coding up their own solutions, any more than they are willing to change the oil on their car. They never will. The minority that is willing to do that will be the ones selling them solutions.