Don't underestimate the market power of geeks playing games
FWIW, some of us non game playing geeks are also *really* looking forward to the Rift primarily for watching movies on our HTPC... $300-400 (a head) is not expensive to movie geeks wanting the best experience... Hell, I'm praying the rift is finally released before I give in and buy another projector to replace my 7 year old one. I'm not sure if the rift will beable to do what I want it to, but I'm hopeful. And at the cost of 1 lamp (I replace them each year with my viewership on projectorss) it would be a friggin steal.
Ocean: A body of water occupying about two-thirds of a world made for man -- who has no gills. -- Ambrose Bierce