Comment Re:How did they lose a slam dunk? (Score 1) 19
I used to work for Sling TV, and you basically have that backwards. ESPN is the part of Disney's package that people are willing to pay money for. The shutdown and negotiations every year is just Disney forcing the various providers to pay for and carry their other channels. That's why Disney always holds these negotiations during football season, so if they have to shut someone down their customers actually care. Every year viewership on Disney's other channels (and non-sports channels in general) is lower, and the prices that the content producers require goes up. Scripted television is in serious decline, and Hollywood is using sports fans to prop it up.
As an example, If you don't care about sports you can get Disney+ without ads for about $12 a month. Disney will happily throw in Hulu for that same price if you will watch some ads. You can binge watch the shows that you care about and then switch to another channel. Heck, you can buy entire seasons of their shows ala carte. You can't get ESPN however, without paying at least $45/month, and that's with a package with no non-Disney channels and chuck full of ads. For the record, that's basically what the streaming services are paying Disney as well. When I worked at Sling the entirety of the subscription fees went to the content companies (primarily Disney). There is essentially no profit in cable packages. All of the profit has to be made up somewhere else.
People that aren't sports fans, especially if they are entertainment fans, tend to believe that scripted programming is carrying sports, but it is the other way around. That's why AppleTV, which has spent over $20 billion creating content for their channel has about as many subscribers the amount of people that typically watch a single episode of Thursday Night Football, the worst professional football game of the week. Amazon Prime pays $1 billion a year for that franchise, and it is a bargain compared to creating scripted content. Apple makes great television that almost no one pays for. The other content providers are in the same boat. You'll notice, for example, that Netflix's most expensive package is $25/month, and the revenue per user in the U.S. is around $16. That's ad free. The lowest promotional price you can pay for ESPN is basically twice that, and it always comes with ads. What's more, sports fans tend to actually watch the ads.
Sling is selling day and weekend passes to people because it knows that most of its customers only have their service to watch the game. No one is watching linear television anymore, but the content creators have built their entire business around the idea of having a channel that they fill up with content. Even with Sling's ridiculous prices they can typically watch the games they want to watch for less than maintaining a subscription.
I have spent most of my adult life in the sports world, but I don't watch sports. I personally believe that in the long run sports television is probably going to end up uncoupled from scripted television. I think that is going to be very bad news for people that like scripted television.