I would say not only that but people that are into watches? These things are about as appealing as ass cancer. You talk to people that actually spend real money on a watch? They will talk your ears off about Swiss movements and dial faces and all the beautiful craftsmanship and details....you are NEVER gonna get that level of detail and care in what is essentially a little computer strapped to your wrist, you just aren't. Great watches are really these things out of time, with their little gears and springs, you can almost picture some watchmaker with an eyepiece working on this delicate little instrument, you just aren't gonna get that kinda vibe from a circuit board and an LCD panel, you just aren't.
Hell even the geeks I talked to that like watches didn't want these things, they want a Nixie watch like the woz has or one of those cool LED watches from the 70s, so I have no clue who they expected to buy these.