This is what makes Sundar Pichai's tweet especially puzzling. When Steve Jobs passed away, Google gave over its home page to a memorial, with a link to a page on Apple's Web site. There wasn't even a discussion on whether this was appropriate; it was simply done, because of course it should be done.
A week later, DMR passes, who was arguably a greater contributor than Jobs, yet no memorial appeared on Google's home page. One of the excuses given was that potential destinations for a memorial link wouldn't be able to handle the traffic. Even after being called on it during a company meeting, Google management remained unswayed.
I thought their handling of the affair was rather ad-hoc and sloppy -- not in line with the company's image at all.