Nvidia Accused of Media Manipulation Ahead of RTX 5060 Launch

jjslash writes: Hardware Unboxed has raised serious concerns about Nvidia's handling of the upcoming GeForce RTX 5060 launch. In a recent video, the independent tech reviewers allege that Nvidia is using tightly controlled preview programs to manipulate public perception, while actively sidelining critical voices.

The company is favoring a handful of more "friendly" outlets with early access, under strict conditions. These outlets were given preview drivers – but only under guidelines that make their products shine beyond what's real-world testing would conclude. To cite two examples:

• One of the restrictions is not comparing the new RTX 5060 to the RTX 4060. Don't even need to explain than one.
• Another restriction or heavy-handed suggestion: run the RTX 5060 with 4x multi-frame generation turned on, inflating FPS results, while older GPUs that dont support MFG look considerably worse in charts.

The result: glowing previews published just days before the official launch, creating a first impression based almost entirely on Nvidia's marketing narrative.