Hopefully by the time 8.1 (if not 7) is reaching EOL they will have given Nutella his walking papers, if they haven't? Well I don't think there will be a Windows business to worry about really, it'll just be legacy installs while everyone is on Google or Apple OSes.
I'm sorry, I completely disagree.
First, I applaud Nadella; he's doing a great job. I for one am really enjoying watching this shit-show. It's very entertaining watching Windows users suffer.
But this idea that MS will go under due to this is silly. We're already seeing it now: Win10 is a semi-disaster, but it doesn't matter because customers are sticking with it anyway. It really doesn't matter what MS does, as long as Windows mostly works (just like old British cars mostly worked, they only needed to visit the mechanic a few times a month or so, but they could probably be counted on to work about 50% of the time); most customers simply will not abandon the Windows platform, no matter what. Some home customers might, going to either OSX, iOS, Android, or Chomebooks, but enterprise customers absolutely will not. After all, if your business gets its IT support from HP Enterprise, you already have bigger problems with reliability than Windows 10.
I'm just surprised it took MS this long to realize they had free reign to screw over their customers without any repercussions. It's about time. This will be good for their profitability and their stock price.