Frankly, I'm all for this latest brain dead move by Microsoft. ... Same result in both cases; more pain for using Windows and a greater chance that alternatives will be considered, and anything that disrupts the Microsoft monoculture is fine by me.
Me too, but after so many years of seeing what MS users are willing to put up with, and how few people ever actually do try any alternatives, I seriously doubt MS is going to lose any significant number of customers with these user-hostile moves. They're getting bolder and bolder, and do we see anyone actually switching? No, not really. Most likely, they've finally figured out (as I've been advocating for quite a while) that they can easily screw over their customers for greater profits and still afford to lose a few; the greater profits from the remaining customers will more than make up for the loss, and since most people (and especially businesses) are completely unwilling to leave the Windows ecosystem, there's really not much limit to how much they can be screwed, so MS might as well do so. It's every corporation's mission to maximize profit, and MS has the somewhat-unique position that their customers are locked-in and won't leave, so it's to their advantage to screw them over however they can for more money: higher license fees, advertising, spyware, etc. The biggest problem MS has, and the biggest competitor, is their older Windows versions, so the biggest danger is people just sticking with old versions. Well MS has figured out how to deal with that: forcibly push everyone to Win10 and then force-feed them advertising and spyware and use that to make more money on them. Maybe they'll intentionally break old hardware with Windows updates to get people to buy new PCs, which means new Windows licensing fees.
Anyway, I don't expect them to lose very many users no matter how awful they get, but things have gotten easier for Linux users (such as things like online tax prep services, Firefox/Chrome taking over the web browser market, etc.), so I'm enjoying sitting back with some popcorn and watching all the Windows users suffer with some new outrage every week. It's a lot like watching Game of Thrones and seeing people constantly getting murdered or brutalized; most of them are jerks anyway so I don't feel too bad for them, and the same goes for Windows users: they made that choice, so they have to suffer the consequences.