A rational person also wants to be able to consume said content easily. The content producers are doing their damnedest to make it as difficult as possible. Why can't I type in a movie name and watch it on my Tivo? Oh sure, it searches Netflix and Amazon and Xfinity and Hulu and . . . but then when you choose your provider (you can't always see the cost so it's hard to choose) you still have to search again in the actual app to watch it.
But then you can't download it to pause/rewind quickly, or you have to watch commercials, or you only have 24 hours to watch it, or you can't watch it in Bumfuckistan, or . . . WTF! I am happy to pay for content. I would be happier if the content providers got their shit together instead of fighting content sharing and wringing their hands over Bitcoin.