Comment Re:Flow movie (Score 1) 23
Trademarks, especially those for common words like Flow will typically only be granted for a narrow scope of protection.
Yes, always true.
Trademarks are based on both their distinctiveness and secondary meanings acquired through use. The more generic or descriptive the term the less likely they'll be found to be valid. Words with no prior meaning (Kodak, Xerox, etc) have the strongest protections. Not quite as good but still strong are combinations or allusions to other things (WordPerfect, Netflix, Comic-Con) and they tend to get into nasty legal fights ("Sand Diego Comic-Con" owning "Comic-Con", fighting against "Salt Lake Comic Con" and "Phoenix Comiccon" and assorted other conventions around the globe). In the 1980s and 1990s Microsoft fought repeated lawsuits to try to maintain protections on terms like "Windows" and "Word", including losing several which is why they keep branded materials as "Microsoft Windows" and "Microsoft Word", which must both be present for the brand to be considered legally distinctive enough.
They're also limited by industry they're used in, (e.g. Apple Computer, Apple Music, Apple Bank, Apple Dry Cleaning, Apple Stationary), and by geography where multiple businesses can use the same marks if they're not in overlapping geographic regions. All remain perfectly valid trademarks.
Visa continues to fight in courts around the world, as trademarks generally don't allow companies to remove words from the dictionary for their traditional names, although some large companies try very hard to seize the words out of common use.
Naming a product "Flow" is incredibly stupid from a legal perspective. These are creative industries with many talented, creative workers. Probably ANYBODY in the product teams could have come up with more distinctive, creative names. A simple brainstorming meeting could have probably come up with 20 other great product names that would have made for strong trademarks.