Submission + - SPAM: Fixlastmile Releases 2025 Last-Mile Trends Report: Real-Time Tracking Now a Must
The comprehensive study examines shifts in customer expectations, operational challenges, and the adoption of last mile delivery software across various industries.
According to the report, real-time tracking has moved from being a value-add to a non-negotiable requirement in today’s competitive delivery market. From e-commerce to grocery, pharmacies to furniture, the majority of customers now expect complete visibility into their order journey.
Companies that are unable to meet this demand risk not only customer dissatisfaction but also a decline in repeat business.
Customer expectations are driving change
The FixLastMile 2025 Last-Mile Trends Report draws insights from more than 300 delivery-focused businesses across North America, Europe, the Middle East, and Southeast Asia.
Over 80% of the surveyed companies reported a significant increase in customer complaints related to lack of delivery updates. Plus, over 50% from the report states that providing real-time tracking helped reduce support queries and improve satisfaction scores.
“Our research confirms what operators have been experiencing on the ground,” said Abrez Shaikh, Chief Product Officer at FixLastMile. “Real time tracking in delivery systems is no longer just an internal operations feature. It is now a customer-facing promise that shapes trust and retention.”
Delivery market trends reveal deeper operational shifts
The report also highlights larger delivery market trends that are reshaping the industry. Among the most prominent is the increasing adoption of AI-driven last mile delivery software that offers dynamic route optimization, automated dispatch, and instant notifications.
As urban centers grow denser and consumer behavior shifts toward instant gratification, logistics providers are under pressure to complete more deliveries with fewer resources. In response, FixLastMile’s platform has seen a 45% year-over-year increase in adoption among businesses looking to gain visibility and control through its real-time tracking tools.
To help businesses make better decisions in this space, FixLastMile has also published a detailed blog on how to choose route optimization software. The article breaks down market size, growth trends, and key selection criteria to evaluate platforms capable of handling modern last mile demands.
Technology as a differentiator in last mile delivery
In its report, FixLastMile underlines that the companies most likely to grow in 2025 are those that invest in online delivery software with integrated analytics and communication layers.
Real-time tracking is not just about GPS dots on a map. It includes customer alerts, predictive arrival times, driver accountability, and the ability to reschedule or reroute based on real-world events.
FixLastMile’s delivery platform integrates all of these elements and offers businesses a modular yet comprehensive solution. Clients using its tracking tools have reported up to 32% fewer failed deliveries and a 28% improvement in first-attempt success rates.
Industry-wide implications
Beyond e-commerce, FixLastMile’s research shows rapid growth in last mile solutions for niche sectors like medical deliveries, construction supply transport, and field service logistics. These industries, previously reliant on manual coordination, are now moving quickly to adopt online delivery software that can adapt in real time.
“Real time visibility is no longer exclusive to large corporations with deep pockets,” said Shahid Mansuri, Director of Operations at FixLastMile. “Startups, regional operators, and even family-run businesses are now realizing the power of data-driven decision making. Our last mile delivery software levels the playing field.”
Last mile delivery trends for 2025 and beyond
FixLastMile’s report outlines five key last mile delivery trends that are expected to dominate through 2025:
1. Real time tracking becomes a default requirement for customer trust
2. Automated dispatch will replace manual job assignment in over 70% of operations
3. Online delivery market trends show a shift toward bundled tech platforms over standalone apps
4. Predictive analytics will drive operational forecasting in mid-sized fleets
5. Businesses will increasingly seek API-ready software for integration with ERPs and e-commerce platforms
These trends are expected to influence not only product strategy but also how logistics businesses market their services, manage customer relationships, and report performance.
About FixLastMile
FixLastMile is a next-generation delivery software platform built to optimize last mile operations for modern businesses. From route planning to real time tracking, proof-of-delivery to performance analytics, the company offers a full suite of tools that improve efficiency, reduce costs, and enhance the delivery experience. Serving clients across logistics, retail, food delivery, healthcare, and more, FixLastMile is trusted by companies looking to modernize their fleet and exceed customer expectations.
Media Contact
Kunal Swami
Head of Communications
FixLastMile
hello@fixlastmile.com
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