Exec 1: So what went wrong this time? The phone looked great - lots of grunt, the latest dual cameras, real waterproofing after we ditched Exec 3's ridiculous modules idea. And that new 18:9 screen was fantastic, large yet easy to hold.. I don't understand, it had all the boxes ticked - the spec nerds should have loved it!
Exec 2: That's just it - the nerds we marketed it at all got so completely distracted by that unreduced 18:9 ratio, they forgot to buy the phone. Our sales were down 6/8ths.
Exec 1: Sigh. Fine, I'll just move to Apple - their customers don't care about reduced ports or whatever.
Exec 2: I'm going to Amazon myself. I hear their next phone will be called the Prime - the nerds will *have* to love that one.