Comment Mustang buyers are not they typical car buyer (Score 1) 384
Of course people who want a nostalgia "retro-classic" muscle car want a petrol V8. Detroit built the market through their advertising campaigns that pushed power and performance, and associated that with manhood. They've put decades of time a countless millions of dollars into it.
Detroit will have a hell of a time shifting their marketing message and an even worse time trying to compete with Asian imports on price.
Given those two likely paths to failure, their executives are taking the easy, quarterly profits focused path and pumping out V8 Mustangs and monster trucks. Don't sell short the effects of advertising on consumer tastes.