Dividing the yearly US spend on Internet advertising by the number of people in the US that has Internet access gives $900-$970 spend per person per year, or $75-$81 per month.
Please choose the option you want:
1. I want to pay about $75 per month per member in my family into the ad auctions to not see any ads. Ie, keep the infrastructure, but let you opt to pay your share through money rather than attention.
2. I want to prohibit ads, and accept that everybody will have to pay for the sites they want access to, that there will be much fewer services, that there will be much higher transaction costs, and that the poor will have much less ability to access services. (Microtransactions won't solve this, due to the need for trust evaluation of same.)
3. I want some combination of 1 and 2, where some sides of ads are prohibited so it is possible to buy my way out of them at a lower price,. I accept that this will result in the loss of some services and lower access to others for the poor.
4. I want legislation that makes Internet ad blockers work more consistently. I accept that this just shifts the attention cost to other people, and have me getting the benefit without paying the cost.
5. I want to remove Internet ads and subsidize the sites through taxes.
6. I want to increase the requirements of Trust and Safety checks and format restrictions for ads, potentially accepting higher overhead (in what goes to content vs infrastructure) for less annoying/bad ads. I accept that doing this creates significant advantages of scale for ad networks.
7. Other, please describe, including where costs gets shifted with your proposal.
The above are my best attempt at listing possible options and their correct caveats. In most situations, I find ads annoying (who doesn't). Unfortunately, they are the main money highway of Internet content.
DISCLOSURE: I used to work for Google, where I rang infrastructure for stopping bad ads/advertisers and for removing fake clicks. I've also been interested at the use of sub-cent microtransactions to pay for content since the 1990s, though I've become disillusioned as I've learned more about the attention economics involved. Approving individual microtransactions has a higher attention cost than dealing with the ads, and bulking them per-site (through micro-subscriptions) will limit the number of sites that can have content.