trick a whole new batch of kids into massive piles of education load debt.
Consider: The internet is, and for YEARS has been, completely awash in so-called influencers. NONE of them got those positions by getting a degree. NO DEGREE EXISTED OR WAS REQUIRED. The dumbest people on Earth were capable of teaching themselves to be influencers. The primary "skill" in many cases seems to have been "willing to do something outrageous that was beneath what others were willing to do, no experience required".
When a college/university starts a degree program for something flashy and current, but which has existed for years with no degree programs or degrees at all, the purpose cannot possibly be that society has a need for people trained in this supposedly new thing. The Professors involved have nothing to profess. The people with all the experience are clearly NOT the ones in academia who plan to expound upon this subject, for a premium price. This is all about making money from a new generation of kids whose families insist they should go to college but who have no deep desire to be doctors, lawyers, engineers, etc and simply want to be the next Kardashian... it's another trick to get kids to sign-up to be the pipeline of cash where a kid gets a loan of government cash, hands it to a college, and then the kid is on the hood to repay it while the college laughs and the kid is left with a career as a barista or a lifeguard.