Submission + - Brand Hype Has Existed Since the Bronze Age, Scientists Discover (404media.co)
alternative_right writes: Brands have completely taken over the modern world, from established corporate trademarks to the proliferation of online influencers. But the allure of brands is nothing new, according to a study about an ancient style of pottery called Qurayyah Painted Ware that was a progenitor of branding some 3,200 years ago.
This brand of pottery was popular in what is now Saudi Arabia during the Bronze Age. The tradition is distinguished by distinctive black-and-red geometric designs and stylized animal and human figures. These unique visual properties, along with a consistent production technique and quality, suggest that it was an early branded commodity that was made to be recognizable to the wider community.
âoeIt is now understood that brands and proto-brands existed well before modern economies,â said researchers led by Marta Luciani of the University of Vienna. âoeIn this contribution we analyze the process by which the commodity itselfâ"decorated pottery vesselsâ"was developed into a brand not by added symbols but on the virtue of its visual identity, material consistency, technological continuity, centralized production, export circulation, local imitation, intentional commercial scope, and cultural reputation.â
This brand of pottery was popular in what is now Saudi Arabia during the Bronze Age. The tradition is distinguished by distinctive black-and-red geometric designs and stylized animal and human figures. These unique visual properties, along with a consistent production technique and quality, suggest that it was an early branded commodity that was made to be recognizable to the wider community.
âoeIt is now understood that brands and proto-brands existed well before modern economies,â said researchers led by Marta Luciani of the University of Vienna. âoeIn this contribution we analyze the process by which the commodity itselfâ"decorated pottery vesselsâ"was developed into a brand not by added symbols but on the virtue of its visual identity, material consistency, technological continuity, centralized production, export circulation, local imitation, intentional commercial scope, and cultural reputation.â