When they replaced my Dell desktop with an equally crappy ASUS or something they replaced the Dell branded logitech keyboard and mouse with an ASUS branded logitech keyboard and mouse on the grounds that using the wrong type of peripheral might cause "incompatibilities".
That is freaking hilarious! I bet you are a dick everyday about problems you create and they have found a way to just fuck with you.
In short, MS et al don't care about enthusiasm. Their "best customers" are the ones who spend lots of money on games through official channels.
So what's wrong with that? I love it when a client of mine enjoys my work, but I love it more when they pay me for it.
Many aligators will be slain, but the swamp will remain.