Search Engine Marketing Kit 69
John Garrett writes "The Search Engine Marketing Kit is a kit aimed at professional web developers and Search Engine Marketing professionals who are seeking proven strategies and techniques for improving the search performance of websites. In fact anyone who has an interest in how well a website ranks on searches related to the website’s content or target market could benefit from the tips found in this kit." Read the rest of John's review.
The Search Engine Marketing Kit | |
author | Dan Thies |
pages | 273 |
publisher | SitePoint |
rating | 8 |
reviewer | John Garrett |
ISBN | 0-9752402-5-0 |
summary | A kit on how to optimise and market your website for the search engines. |
Dan Thies is a successful search marketing expert who shares in this kit from his years of professional experience. The book is primarily about proven yet reputable techniques to maximize a website’s chances of getting high rankings on searches. High rankings can mean the difference between lots of traffic, and no traffic at all, so for a website that needs traffic to generate business, the worth of good search rankings is invaluable.
The kit discusses techniques for both search engine optimization (SEO) and Search Engine Marketing (SEM) and although the book doesn’t presume a prior familiarity with these subjects it does expect some knowledge of website design and development, at least at a basic level. Search engine optimization (SEO) looks at how a website can be designed and developed to maximize its chances of ranking well in searches, whereas Search Engine Marketing (SEM) looks at paid marketing campaigns in search engines like Google to provide advertising for your website. Both techniques are very complimentary and the kit recognizes the need to address both issues for the most effective marketing outcomes.
The kit combines both timeless and timely wisdom in that some concepts could be out-of-date in 12 months due to the rapidly evolving nature of search, whereas others have stood the test of several years and will probably continue to be sound principles for years to come. Unfortunately it is the very nature of the search industry that no book can be completely relevant for too long, however this kit is certainly a great resource for the present climate.
This “kit” is published by SitePoint, who publish quite a lot of very good material aimed at Web Professionals. The price of the kit is quite high yet SitePoint claim that their kits are more comprehensive than their books, and hence justify the higher price. Having read the kit thoroughly I can say that the kit is well worth the outlay. It represents something of a distillation of years of someone’s professional expertise and experience and therefore contains resources and information that might take years to arrive at by any other means. What I’m trying to say here is that my time is valuable and if Dan is willing to share his best secrets and insights in his kit then I think it’s worth the price! There are several other good books around on the same subject, but this would be the best I’ve come across, of what I’ve read already.
The book comes with a CD-ROM with some very useful resources aimed at professional SEM business. These resources are representative of Dan’s professional expertise and could be very helpful if you are in the business of providing SEM or SEO services to paying clients. The book also discusses software and other tools that can be used for providing SEO and SEM services and again Dan can save tears and wasted money by giving you his clear summary of the best available. (There are lots of resources available on the Web for SEO & SEM, and thankfully Dan has cut through all the hype and spelled out the must-haves very clearly.)
I found that the kit also contains numerous references to resources, both free and paid, that can benefit anyone conducting SEO and SEM for a website. These resources are ones that you might not know exist had you not had the opportunity to appreciate the experience shared by Dan, yet they are resources that can make SEO & SEM more effective and efficient. Again this kind of insight is worth paying for.
The kit is very readable and well set out so it’s not a “heavy” read by any means. I’m speaking from the perspective of someone who works in SEO and SEM, so perhaps my understanding is somewhat biased, however I made so many notes, highlights and tags throughout the book on points that I found very helpful, so I think it certainly has much valuable insight to offer everyone. Its very much a resource in the sense that you will want to refer to the content over and over as you put the techniques into practice and particularly for anyone involved in website design and development this kit should become a frequently referred to desktop reference.
As a professional web developer, providing SEO and SEM services to my clients, I have a reasonable understanding of the search industry. I obtained the kit because I wanted to further develop my understanding of this important area and I found it to be an excellent reference and resource. I would highly recommend it to anyone who has the responsibility of getting a website “found” in the search engines. Don’t be discouraged by the relatively high price as the kit still represents very good value for money. My principal advice would be to read it thoroughly, as it contains too many gems to obtain from anything but a careful study. The many tips and techniques are clearly laid out in a logical manner that enables practical application immediately.
John Garrett is a professional web developer based in Sydney Australia. His website is www.softcomweb.biz."
Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
Buyer beware, use common sense (Score:5, Insightful)
Google and Yahoo and others and their search engine mechanics are always working on these manipulations of the results. My big problem with any "buy my hidden secrets" kits is that once a secret is known by the person being manipulated, it is easier to defend against. Do you seriously believe that the top SEO companies would ever tell you anything that they'd want google to find out?
I have some secrets to great search engine placement:
1. Create worthy content.
2. Spell things correctly.
3. Create worth content.
4. Update it regularly.
5. Keep the same domain name as long as you can. I lost some "valuable" second and third positions by letting domain names expire.
6. Try and figure out what the newest "industry catchphrases" are and make sure you use them, except if you're targeting slashdot readers
7. Create worthy content.
8. If you find a way to get a higher page rank, don't tell anyone. Be happy until the search engines close that venue off. If you really want to be placed at the top, just pay the piper for an advertisement.
If you're chasing a niche market, you can hit the top 10 in 2-3 weeks, generally. If you're chasing a broad market, good luck, you're too late.
When it comes to marketing kits, learn from Taco's posts: don't be duped.
Oh, as long as this guy is getting slashvertising to his website, might as well click on my link. It is only fair!
Absolutely. (Score:1)
The best SEO will always be MAQS®*.
*Making A Quality Site that really is worth the hits.
Re:Buyer beware, use common sense (Score:1)
Your 'site' is already dropping in the ranks...
No, honestly, you hit the nail on the head. With websites, the whole "If you build it, they will come" philosophy works. People need to build a useful site and people will visit. That's it. Just like developing a product to sell. Who cares what it looks or sounds like if there's no utility.
Re:Buyer beware, use common sense (Score:1)
Re:Buyer beware, use common sense (Score:2)
Re:Buyer beware, use common sense (Score:2)
That's because writing good content is hard and takes work, so of course people look for easy ways out. And it takes a long time to build up traffic based on good content alone. I do tell people in my book to take the long-term view by writing good content and not expecting riches overnight, but many people look for the quick fix.
Think back to when you were in high schoo
Re:Buyer beware, use common sense (Score:3, Insightful)
2a. Also spell things incorrectly. If a keyword gets a thousand hits, its most common misspelling will get at least a dozen. You can get a lot of traffic by including a few well-placed misspellings.
Re:Buyer beware, use common sense (Score:1)
-just proves the adage: There is an exception to every rule, even this one.
about being a page rank playa (Score:2)
Basically is google smart enough to account for context in page rank? or could I come to the top just by hosting popular content that is u
Re:about being a page rank playa (Score:1)
Re:Buyer beware, use common sense (Score:3, Interesting)
Actually, one valid SEO strategy is to specifically target misspellings [memwg.com]. Not everyone using a search engine knows how to spell, and you can take advantage of that.
Eric
The Invisible Fence Guide [ericgiguere.com]
Does rule #3 violate #2? (Score:1, Redundant)
3. Create worth content.
Worthy? What was that about spelling?
This review is useless. (Score:5, Insightful)
I'm sorry but my astro-turfing, sealth marketing spidey sense is on high alert at the moment. This is neither newsworthy or nerdy. How does a pointless review of unknown book by an unknown publisher get the marquee treatment at one of the most widely read sites on the 'net? And who's this "samzenpus" editor?
Hey, I run a technology business of my own; I understand the need to get the word out. Hell, I've even plugged it here [slashdot.org] on Slashdot before. But I never try to sneak anything under the radar; if I'm trying to promote something, I'm not ashamed to admit it. Who knows? Maybe some people might actually appreciate being informed about a product or service they'd find valuable. These "Slashvertisements" are getting out of hand.
Re:This review is useless. (Score:4, Insightful)
Just like *any* SEO kits, companies, or techniques, it's all horseshit aimed at pwnz0ring unsuspecting business owners, CEOs, and other retards with pull in the company.
*Better* SEOs lie to SE users, not customers (Score:2)
Regular SEOs are sleazy too, but they're in the business of helping their customers lie to Google's robots so they tell the search engine to lie to its users about how interesting the customer's web pages are. The ma
Re:This review is useless. (Score:1)
I try to plug my start-up "under the radar" (and I'm not ashamed of it since I put a lot of honest work into my business) from time-to-time too, since some people are looking to be informed about a (legit, non-adware-spam-useful) product or service.
But, does this "under the radar" posts work? For me, not really...I'll still plug away though.
And my spam-adware alert went off when I saw this post too. (Be happy, it's Friday!)
Re:This review is useless. (Score:1)
Re:This review is useless. (Score:2)
Eric
William Shatner, nameless cereal box celebrity [ericgiguere.com]
Re: (Score:2)
Best search engine placement (Score:5, Interesting)
Re:Best search engine placement (Score:3)
Umm, unless Angelina Jolie's kid has a website, I don't have the slightest idea what you're talking about. WTF is "Maddox", this [xmission.com]? I don't think it's the biggest threat on, say, General Motors' radar.
Re:Best search engine placement (Score:2)
marketing.. (Score:2, Insightful)
CHEAP SEARCH ENGINE OPTIMIZATION!!! only $200!!! (Score:3, Insightful)
Re:CHEAP SEARCH ENGINE OPTIMIZATION!!! only $200!! (Score:3, Insightful)
I guess we shouldn't even trust the SEO spammers to know what they're talking about
Beatles?! (Score:1)
Re:Beatles?! (Score:2)
For all we know, the submitter & author are no-talent hacks
* * Beatles Beatles, at the least, is an established hack.
mky favourite (Score:1)
Re:mky favourite (Score:1)
Re:mky favourite (Score:3, Informative)
If you check the source, you'll find that those links have rel="nofollow" attributes, so you aren't getting any pagerank influence.
Re:mky favourite (Score:2)
Shame it's not the same with the link before the story, that's been abused quite a few times recently.
How to poison the internet. (Score:3, Interesting)
It's good to know that at least google try to defeat this kind of scumm. Not because google is "good" or "not evil", but because google knows the value of the site is dependent on how good the results people get. If MSN Search starts to get more good results then google then google would start to loose ground.
For all i know, google is already struggling to get good results, and many times the resuls are quite poor and full of ghost "search engines" and buy now pages. But other times it still is very usefull.
Some content is heavily poisoned already (Score:2)
Relationship? (Score:4, Interesting)
Perhaps they are not exactly strangers ... [webpronews.com]
Re:Relationship? (Score:4, Informative)
Re:Relationship? (Score:2)
SEO "experts" (Score:2, Interesting)
Following commonly known good practises and having a great product/content is what people need, having every piece of text and code filtered though "keyword density" tools and SEO kits is simply ridiculous.
Why Not Just Use Search Engine Watch? (Score:2)
Because http://searchenginewatch.com/ [searchenginewatch.com] can get /.d
Otherwise, SEW is (a) free and (b) makes its daily bread by continually providing up-to-date relevant information. That's great motivation!
Slashvertisement? (Score:1, Troll)
PS. Here's my free SEO/SEM advice. Visit seochat.com [seochat.com] & webmasterworld.com [webmasterworld.com]. Then do a search for "seo forum" and participate in some discussion. Another added benefit - you will not limit yourself to a book that will likely be outdated within a year.
Article should be removed (Score:4, Insightful)
Re:Article should be removed (Score:1, Insightful)
Re:Article should be removed (Score:3, Informative)
Actually, they've done it quite a bit. If they dupe an older article and they find out about it before many people have commented, they pull it. They pulled an article on a web architecture paper published by the W3C just this week, although I'm not sure whether it was a dupe or not.
Re:Optimisation spelled wrong? (Score:1)
And he uses the .biz TLD? (Score:1)
"I think it's been poisoned by the spammers, and by general amusement that anyone would think that "biz" is a legitimate TLD. Sounds very hucksterish to me."
"With only a single exception, every one of the ~120 domains I act as postmaster for blocks all email from
"As far as I am concerned,
Complete waste of time (Score:2)
Everybody wants to take a passive approach to fame and fortune: I know, I'll just drop a few lines of code in here, and the world will beat a path to my site. Sorry, but you'll have
Biggest search engine secret of all (Score:2)
SEO Books? (Score:3, Insightful)
Before spending any money on an SEO book, people should make use of the free online resources, for instance Highrankings Forums [highrankings.com].
SEM is hard work. But if you want to do it yourself:
Do the above and you will be better than 99% of all web sites.
this is why digg has improved functionality (Score:1)
Comment from the Publisher... (Score:1)
Thanks for all the interesting posts regarding this review.
For what it's worth, we didn't solicit this review, we didn't submit it to Slashdot.org, and we didn't expect it (was a complete surprise for us).
In terms of 3rd party validation of this review, HighRankings.com, SearchEngineWatch.com and SEOBook.com (three of the sites recommended by various posters here for SEO-advice) have all reviewed this product and said positive things about it.
A bit of healthy skepticism is good, but this really is a