
Supreme Court Weakens Design Protection Patents 110
werdna writes: "A recent article criticized Apple for overreaching by asserting "design protection" for the product configuration of its iMac line. Apparently the United States Supreme Court might agree with Slashdotters in an appropriate case.
In a decision handed down yesterday, Wal-Mart Stores, Inc. v. Samara Brothers, Inc., the Court held that product design, like color, cannot be inherently distinctive and obtain trademark-like protections, until it has acquired distinctiveness such that the marketplace naturally perceives the design to be a designation of product source, such as in the way that "International Business Machines" is associated with products from a company in Armonk rather than a general description for typewriters sold internationally.
Thus, absent a design patent, it has just become substantially tougher to obtain protections for industrial designs. Time will tell how important this decision will be."
Re:Uh (Score:1)
* Does not have enough software for...MacOS I presume? Double-standard then. Linux has WINE, a variety of DOS emulators, viewers for Word documents, attempts to make any Window interface like something else (gnome, kde all have themes that largely mimic other desktops). You can't but WANT to run other software. Macs similarly have emulators, just as they have native ware.
* You'd be hard pressed to name something that runs on the PC that doesn't have a comparable program that runs on an iMac, esp. given that the iMac can run linux.
* You show me ONE commerically available PC machine, pre iMac, that had that size monitor and took up less volume and footprint than the iMac.
* Did I mention the iMac runs Linux?
* The Linux world doesn't have squat that looks like OS X. You know what? The community will just go and copy that.
* Users are too stupid? My first 5 machines were 040 Centris and Quadras. I learned unix, thanks to NetBSD and OpenBSD ports. I know own 15 machines, running BeOS, FreeBSD, OpenBSD, Redhat, Windows, Solaris x86 all well and competently. Some of the best coders I've seen use Macs. And that's by YOUR silly standards. A lot of Mac users sure might not be all that great, but they also include teachers, doctors, and researchers, musicians and artists, writers and wonks, that need to use a computer to get their other work done. Needless to say, these people kick your ass in other areas, so I wouldn't go calling them stupid.
* Linux will continue to go nowhere as an OS and a community with people like you.
Re:The iMac: "acquired distinctiveness" (Score:1)
to protect the iMac design and "look" by design patent.
According to the decision, product design cannot obtain protection
unless it has "acquired distinctiveness such that the marketplace
naturally perceives the design to be a designation of product source".
I don't see how either. Doesn't the design of the iMAC fall under "acquired distinctiveness such that the marketplace
naturally perceives the design to be a designation of product source".? In other words wasn't the design of the iMac one of it's big selling/marketing points which really wasn't the case with the Acer Aspire series of computers?
Isn't it ironic (Score:1)
The founding fathers of the U.S. knew this: no single political principle can work without a counterbalance.
(which is arguably why we have private property and free markets.)
Re:A couple of pieces your'e missing (Score:1)
Re:The iMac: "acquired distinctiveness" (Score:1)
As your latter points have shown, this probably won't affect the iMac. It does have a distinct design.
The tact Apple should take if eMachines uses this case is: Why did eMachines choose the design they did. Does it offer any functional advantages over other, similar (ie unified unit, which dates back to early Sol and CBM machines, among others) designs? Does it offer any manufacturing advantages? If neither is truth (and I doubt they are) then does it offer a MARKETING advantage? If the answer is yes, I'd argue that is a prima faca admittion of a distinctive design.
I do not necessarily agree that the ruling is "right" and that Apple really should be allowed to obtain protection for its design. I am merely asserting that according to the ruling, Apple is probably entitled to this protection
Here, I part company with you. I see this as a broader desendant of 'look and feel' cases. Unless a party can show distinctiveness that would allow, basically, fraud (ie, you think you're buying X when it's really Y because of design copying) design in and of itself shouldn't be protected. That would allow silliness like Sony taking on other CD distributors for design infringement for round CDs (an extreme example, yes, but you get the idea).
Re:Uh (Score:1)
I knew a girl in Metz, France about ten years ago. Whenever I (or any of the Americans I knew) saw her, we thought of Kim Basinger. Thief!
Of course we knew she wasn't Kim Basinger. And no member of the public could get past the first boot-up or amy demo screen without seeing the Win95 logo and Start Button.
There's a big difference between being "reminiscent of" and being "confusing". Any person who confuses a Win machine with a Mac doesn't have any idea what "mac" even means. E-machines didn't confuse them. They walked in confused on such a fundamantal level that they wouldn' recognize a non-iMac as a legitimate Mac (I've seen it happen with Quadra's and PPCs -- "That's not a Mac!")
Now if you want to argue that E-machines deliberately confuse users about their integrated video (onboard chips charing main memory and system bus, rather than separate video RAM on a separate card with its own on-card RAMDAC bus) I'd be on your side
My new
Re:Uh (Score:1)
When I see an iMac dsign, I think of stupid people with too much money, calmering for the Next Big Thing That Will Save Apple but really only helps it put it other foot in the grave because any person with a clue buys a IBM PC and runs Windows or Linux or FreeBSD or BeOS and does not become another sucker that paid too much for a dream of Steve Jobs, whom is a tool of Bill Gates, which does not have enough software, who users are too stupid to learn how use something with more power.
Death to iMac
Death to Steve Jobs
Death to Pretty Machines
Death to clueless computer users
Translucent case != iMac to me (Score:1)
(Thats 19xx btw for you historian types who are reviewing this in the Y3Ks)
When I see the case shape of the iMac I think of the Dec VT100 who has the same shape.
The iMac is mostly taken from the Mac but the look is very much cloned. The engenearing is however Apples own design.
HELLO! Any sentient life out there??? (Score:1)
The headline on the article is "Supreme Court Weakens Design Patents" However the article says NO SUCH THING!!! The article talks about trademarks, WHICH ARE A COMPLETELY DIFFERENT FROM DESIGN PATENTS for crissakes.
In addition it goes on to say this ruling applies "until it (the item) has acquired distinctiveness such that the marketplace naturally perceives the design to be a designation of product source". Well duh! I would like see any kind of reasonable proof of the concept that the iMac design has not acquired this distinctiveness in the market!!! How many people will not immediately know ON SIGHT from ANY angle that the source is Apple Computer!!!
The chances of this affecting Apple's case are similar to those of all my molecules' thermal vibration all lining up in the vertical direction at once!
The matter of agreeing with slashdotters in this case is without thought as well. MANY slashdotters sided with Apple on this - these iMac case clones are CLEARLY instances of attempted ripoff. PERIOD. There is no defense against copying such material. Any company producing a design that has achieved such recognition in the marketplace, as well as in popular culture iteslf (see the recent Time Magazine or articles on the recent Design trade show in NYC as to the importance of the iMac design) would fight tooth and nail to protect this identity. The iMac is achieving a level of recognition matched only by icons like the coke bottle.
ON TOP of all these errors, the Slashdot article that this item was linked to is in itself full of errors i.e.
The fact is that trademark law is important for both companies and consumers. Without trademark law anyone would be free to sell any liquid they want in a copy of a Mountain Dew can. You would have NO protection against conterfeit labels on goods in the market. Trademarks are essential to a well ordered commerce, PERIOD.
This news item is one of the greatest negative examples of internet journalism I have ever seen.
I don't think they can (Score:1)
Huh? (Score:1)
Re:Uh (Score:1)
Some of the corporate boxen were smaller, to small to fit PCI cards in horozontaly, actualy. You put the monitor on top, so the footprint was smaller then an Imac, quite a bit smaller. And you could even use a 17inc monitor with them.
Re:Doublethink Re:Design is Authorship too (Score:1)
If by assholes, you mean independent, small companies, and by 'people' you mean Wal-Mart, then you would be correct. However, that was exactly what the previous poster was trying to say, so I'm not exactly sure where the 'doublethink' is.
While the legal precedent set may be helpful in this specific case, its almost certain to help 'HUGEcorp'
Re:You are right, but... (Score:1)
Let them get with this, and maybe ten years from now nobody will have any protection from blatant copies of original designs. It can go both ways, you know? Even for designs way more than original than the iMac.
Design Patents just got valuable (Score:1)
I think Apple actually lost their "look and feel" lawsuit years ago, so this likely won't affect much in the software industry anyway.
Tsk Tsk (Score:1)
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"You can't shake the Devil's hand and say you're only kidding."
I suppport the patents- convince me otherwise (Score:1)
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Linux user: if (nt == unstable) { switchTo.linux() }
Re:The iMac: "acquired distinctiveness" (Score:1)
But I digress. Emachines deserved to get spanked. So does anyone else who blatantly copies an innovative, quality design that another company has spent countless dollars and hours working on.
Funny you mention the Taurus... (Score:1)
Patents don't extend to artistic design (Score:1)
Artistic creation, however, is covered by copyright law. And copyrighting a design is the simplest thing. Merely file the papers, submit two exemplars and wait about 6 weeks for your copyright certificate to arrive. Then, in case of infringement, you've got proof of the originality and prior existence of your design.
(BTW, I want one of those penguin shaped cocktail shakers. Maybe they ought to carry them at copyleft. "Consumers are aware of the reality that, almost invariably, even the most unusual of product designs--such as a cocktail shaker shaped like a penguin--is intended not to identify the source, but to render the product itself more useful or more appealing.")
Doh! (Score:1)
So, we're safe as long as no one is able to get a patent on a color...
Walt
Re:Why democracy sucks (sort of) (Score:1)
Re:Trademarked protection for the powerful? (Score:1)
Re:Uh -- Prior Art? (Score:1)
Doublethink Re:Design is Authorship too (Score:1)
Of all the doublethinking, twisted arguments... Man this takes the cake. Hello? Read the news lately? Read the ARTICLE? The judgement is precisely designed to make it harder for assholes to harass people. It's about keeping fuckers like Apple from suing when they have not in fact pushed a design. And they haven't. When they did their Mac is Power ads, no attempt to push the "design" was made. If it's so much authorship, why not?
Sorry I don't buy it. Insert coin to play again.
Apple is an independent small company? (Score:1)
Apple is an independent small company? Where the fuck... nevermind.
Re:Design is Authorship too (Score:1)
If you make a perfect tool, there is no way to
contain the idea behind that tool.
Nice try. There's a good reason for that. Products fall into four categories:
1. Core
2. Framework
3. Interface
4. Environment
Are you telling me you'd haggle over the smallest brick when your product is many times larger?
Re:Uh (Score:1)
When I see an iMac dsign, I think of stupid people with too much money,
Like the people who designed it and are now getting rich off it?
calmering for the Next Big Thing That Will Save Apple but really only helps it put it other foot in the grave
Forgot to by those AAPL shares at $18, didn't you.
because any person with a clue buys a IBM PC and runs Windows or Linux or FreeBSD or BeOS
Any person with a clue runs screaming from an IBM PC running Windows, IMHO.
and does not become another sucker that paid too much for a dream of Steve Jobs,
Yes, I greatly regret spending $1599 on an Apple computer 2.5 years ago. Of course, that very same computer is as fast and powerful as the vast majority of PCs available for sale right now, but that's beside the point, I suppose.
whom is a tool of Bill Gates,
Yup, that $150million that MrGates gave to Apple sure made a big splash in the $2Billion+ pool of cash Apple is sitting on at the moment. Yes, cash.
which does not have enough software,
Yes, it sucks only having 6 word processors to choose from.
Remind me what software a real person needs that isn't available for Mac. I really haven't wanted anything I couldn't get for mine. Maybe you can enlighten me. Probably not, though.
who users are too stupid to learn how use something with more power.
You trying to tell me your "IBM PC running Windows" has more power? What a laugh.
As for the "stupid" part. Well, I see stupid as being so afraid of Macs that you don't bother to know what you are talking about. Very much like any other prejudice.
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Re:You are right, but... (Score:1)
Define what it is that got copied? The colours? Been done. The monitor in the box? Been done. The mouse? Bad idea, probably been done but if so it was by an idiot... what I am saying is what is actually new in the iMac?
Re:Uh - no (Score:1)
I won't claim to be authoritative on this, although the discussion might just spurr me to go look it up, but I seem to remember that X has been around for 17 years, no?
I do know, from personal experience, that when windows first came out, I was admining a lab that used dos (I installed windows on all the machines about a year later when it finally became stable enough for us to use) and I was also taking a C class, and my instructor in that class had an X workstation in her office...
I'm therefore quite certain that X was around for quite awhile before the MS version of it came to be...
You are right, but... (Score:1)
When the public sees an iMac-esque computer, what do they think of? Apple's iMacs, that's what. It's not that I feel Apple should be able to control who uses what cases, I just think that companies like eMachines that are blatently stealing Apple's designs... well, I think they're theives. Am I wrong?
I think you are quite correct. Apple has spent enourmous funds in researching ergonomics and other less functional matters to develop this warm fuzzy design. I even like parts of it. The folks being sued in this case are copying things that Apple developed at their own expense, and yes I think there is something wrong there. But...
How can you define what they did as wrong without creating a slippery slope that is going to wind up extending far beyond this case?
Re:GO BIG BLUE (Score:1)
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Re:Design Patents just got valuable (Score:1)
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Re:Uh (Score:1)
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PC - Mac confusion (Score:1)
The people who will buy these will buy it because they recognise the look, from the Apple advertising and hype. Clearly they are just freeloading off Apple's efforts, whether its a PC or not. These kind of people know its a 'computer' and that's it.
In related news... (Score:1)
Gerstner indignantly asserted that "BSOD Blue" was actually developed by top-level IBM engineers in the early 1980s for use in IBM's CGA (Color Graphics Adapter) display upgrade board.
"'BSOD Blue' is nothing other than CGA BIOS color number 0x01," said Gerstner, in an inexplicable attempt to appear technically savvy by needlessly expressing the number "one" in hexadecimal.
Although the CGA board has long been obsolete, its legacy is carried on in today's VGA (Video Graphics Array)-compatible boards, which produce the color when invoked in character-based "text mode". Text mode is currently used primarily for displaying boot diagnostics as well as error messages.
Faced with the question of whether the "BSOD Blue" background color is actually still used for anything other than Windows error messages, Gerstner snorted, "Nonsense. I use the color everyday on my Volkswriter word processor. What is this "Windows" that everyone is getting all hot and bothered about anyway? If it's a graphical interface you want, I've got a scoop for you. IBM is hard at work developing a sophisticated next-generation object-oriented graphical operating system called OS/2 that will satisfy all your GUI needs."
Gerstner expects a usable version of OS/2 to be released sometime in in the next eight years, with the first wave of applications arriving as soon as a decade afterwards.
Gerstner added, "One more thing: Future releases of OS/2 will make exclusive use of this so-called "BSOD Blue" for error messages! Who says Microsoft has a monopoly on innovative technology?"
Re:Uh (Score:1)
Re:Uh (Score:1)
A what? (Score:1)
What's a typewriter?
Product Design (Score:1)
Well, this was a great result for patent lawyers, but I am not sure it was a good result for product makers. The Supreme Court basically told companies like Apple that they have to go get design patents to cover themselves until they can gather evidence of secondary meaning. (That is, proof that consumers thought that the design of the product itself was an indication of origin.)
Scalia wrote a law-and-economics opinion. I don't think the record below was replete with evidence of what the probability of a trade dress suit against a product design had been since the Two Pesos case, or what producers had been scared off from entering markets because of the Two Pesos case, or whether the suits had eventually been found to be meritless, or any of that. It was all what Scalia surmised was the situation.
Neither was the decision based on what Congress thought it was doing in passing the law. The Supreme Court, 9-0, just decided it wanted to make it up as it went along.
So companies like Apple have to apply for their design patents. Is "patent pending" going to be any less of a deterrant than the old trade dress suit threat? Or does it just force spending money. I think the latter would be true.
Design patents take time to issue. If Apple had applied for one, it likely would not have issued before eMachines started to copy. Apple then could have tailored its design elements that were claimed to target the eMachines product. Is a patent issuing from ambush any less defined for a competitor than a trade dress? I don't think by very much.
I guess the Supreme Court decided maybe it didn't like the Taco Cabana case, and wanted to limit it.
Heaven only knows what the Supreme Court would do with web-site look-and-feel.
(The Two Pesos v. Taco Cabana case said that trade dress could have inherent distincitiveness, and not need to prove that a trade dress had achieved source-identifying significance in consumers' minds. The case dealt with a lawsuit between a couple of Mexican restaurants in Texas, and the copying of a festive ethnic decorating scheme.)
Re: The Title (Score:1)
Why form over function is dangerous. (Score:1)
If you post here because you like what other people post, be it F1r57 p057, hot grits, Bruce Perens or whatever then whoever can imitate those may entice you.
If you post here because this was the first one you found you may never leave except to post
Re:Uh (Score:1)
or
He was abducted by Aliens.
Re:Uh -- Prior Art? (Score:1)
Nate Custer
Re:Uh -- Prior Art? (Score:1)
Nate Custer
I love the Gov.... (Score:1)
Judicial Elections (Score:1)
They wern't new ideas to begin with, not allofthem (Score:1)
Amber Yuan 2k A.D
Re:OT: Re:Why democracy sucks (sort of) (Score:1)
I was speaking to a predominantly american audiance, By China, I ment the PRC. The PRC is threatening war, and I'm not sure that it would be happening if not for the democratic elections. That was my point, that democracy may not always be the best thing for every one. I'm not sure about your use of the word 'democrat' in your post. And, I havn't been here all my life. I grew up in the United States.
Amber Yuan 2k A.D
Re:Uh (Score:1)
Just because you would prefer to believe something else, doesn't make the history bogus. I've noticed that there are consistently two versions of this story:
The one put forth by Apple zealots, and
The one put forth by everyone else.
It's a lot like the way christens fundamentalists view creationism, and just as intellectually honest.
Amber Yuan 2k A.D
Re:Uh (Score:1)
no.
Amber Yuan 2k A.D
and reproductions figures in how? (Score:1)
Copyrights, on the other hand are different. A copyright is a protected piece of information, say like this post. I probably couldn't trademark this entire post, but I could copyright it. If you said these words yourself, it wouldn't tarnish my reputation (in fact it would lend me creditability as a commentator if people quoted me). On the other hand, if I tried to sell this document, I would loose money if you started reprinting it for free. The original idea behind copyrights (although, an idea perverted by corporate interests) is that I might not even bother to write something if I couldn't make any money off of it. It was a simple system to keep people creating, and making sure they got paid for it. Of course, nowadays, copyright extends 90 years after your death. I'm not sure I get the point of that (Other then to make publishers/media conglomerates more money). I don't really care how much money I make after I die.
Amber Yuan 2k A.D
Trademarked protection for the powerful? (Score:1)
1) Wasn't the Supreme Court decision about a design being trademarked, rather than patented? These are two very different areas of IP law, intended to protect different sorts of stuff in different ways.
Patents and copyrights (rightly or wrongly) are meant to give monopoly rights to innovations, so as to motivate innovation. (And in the case of patents, to motivate publicising the innovation.
Trademark protection is intended to keep one business from pretending to be another business, and hurting reputation. For the design trademark protection, that means if a design is so distinctive as to be automatically identified as from a particular company, when in fact it's not, then that could be considered a trademark violation. Normally design trademarks are applied to product packaging rather than the product itself.
The weird question this case brings up is: Does the test of distinctiveness automatically put smaller businesses at a disadvantage? How many people have to be able to recognize a design as being distinctively of some company, before that design is allowed as a trademark?
But I can't see this having any effect on patent law.
Re:Uh (Score:1)
Re:it's about time. (Score:1)
patent (Score:1)
Re:Uh (Score:1)
Re:Uh (Score:1)
Re:Uh (Score:1)
Pfft.
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Re:Microsoft trademarks BSOD Blue (Score:1)
I use BSOD blue for my Xemacs background, because it reminds me of the Borland IDE I grew up with 10 years ago.
The nice effect is that it wards off windows users, sort of like those smoking bug-repellants you buy for the backyard
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VT220 (Score:2)
I think of a VT220 whenever I see an iMac. Every time. Have you never seen one?
I used to use a VT220 with a 9600 baud modem to read Usenet at work. :-)
New XFMail home page [slappy.org]
/bin/tcsh: Try it; you'll like it.
by "elsewhere" you mean ??? (Score:2)
a) The Master's thesis of Jeff Raskin, one of the mac engineers?
b) the GUI of the Lisa as it existed before the visit to PARC ?
And I believe that this is the first I *ever* heard of any attempt to stop anyone else from using mice.
A couple of pieces your'e missing (Score:2)
2) The link for the early (pre-PARC) Lisa interface is
Re:A couple of pieces your'e missing (Score:2)
I tried to turn it into a link. Here it is in text . . .
http://home.san.rr.com/deans/lisagui.html
I really don't know how to slap a link tag; I shouldn't have tried . . .
Lawyer: We're not *supposed* to have a "democracy" (Score:2)
Anyway, the system was designed with checks against democracy, and we've tossed some of them. Alexander Hamilton wanted the President to serve during "good behavior" (for life). THen again, he was a borderline monarchist . .
The long, overlapping terms of the Senate were a safeguard against democracy. Of perhaps more importance was that the Senate was not directly elected, but instead chosen by state legislatures, yielding another buffer. IM!HO, moving to direct election of Senators is the worst mistake in the history of the Republic.
Representative government was not chosen as an end in itself, but as the most likely way to keep our liberties secure. Had they thought our liberties would be more secure under monarchy, they would have crowned Washington (over his objections [If he'd wanted to be king, he would have been]). Since he died childless, it's hard to predict what would have happened next.
I have a very simple position on democracy: I'm against it. But I strongly support representative goverment, preferably with a layer or two of indirection. And I'll take arms against a government that comes for our liberties.
hawk, esq.
Re:Uh (Score:2)
In the early-mid 70's Jef Raskin started hanging out at PARC and saw the early work on their projects there (the Alto, Smalltalk, etc.)
In '77 he joined up at Apple, and in '79 Apple management had a plan for three computers: The Apple III, which would be the immediate successor to the Apple II; The Lisa, which would be so awesome as to not only dominate the microcomputer market but start making inroads into minicomputers; and Annie, which would be what we would now think of as a gaming console.
Annie was handed off to Raskin, but he counter-proposed a significant departure from traditional computing and which was basically the origin of the Macintosh. But then he ended up on the Lisa project. He took the Lisa team on a tour of PARC which strongly influenced that project to go the GUI route. This was at about the time of the Apple IPO.
But before that, Xerox was permitted to invest in the company pre-IPO, for some undefined technology among other things. This ended up being the basis for the Apple tours.
Raskin and Jobs got along like Bill Gates and the DOJ, and when Jobs started messing around with the Lisa project (Jobs is pretty certainly one of the worst bosses in history, and I'm a big Apple fan which tells you a lot!) Raskin ended up on a very isolated Macintosh team that he more or less started and tried to keep away from Jobs' negative influence.
Eventually though, Raskin set up Jobs to see PARC (which he and the Woz had both been disinterested in before), so as to give him a better idea of what he was trying to do. (hint: it wasn't much like how the Mac turned out)
Some of the people at PARC weren't dumb, and they knew that they were giving away the keys to the castle, but they had orders from up on high.
This tour even more thoroughly cemented how the Lisa would be, and as it started lurching towards failure just like the Apple III (The Lisa cost $10,000 in 1983, although it was very nice in a lot of ways) Jobs jumped ship to the Mac, and booted Raskin out.
Jobs never really understood the stuff from PARC though. This is most telling in the way that he adamantly refused to provide for networking on the Mac, eventhough networks were a staple at PARC. And how Apple almost ignored the Laser Printer and DTP until a couple of smart guys at Apple, Aldus and Adobe rammed it down their throats, incidentally saving the Mac and Apple.
So to sum up:
Xerox came up with a lot; Apple never implemented half of it; Apple did pay for it; anyway, the Alto was a significantly different sort of machine than the Mac. More like an underpowered minicomputer than an underpowered microcomputer
Re:Journalistic spin (Score:2)
I think OshKosh B'Gosh ran into similar problems with people ripping off their designs for children's clothes when they were fashionable and in great demand.
Even though they won, I still think Wal-Mart is sleazy for blatantly ripping off Samara's designs. There is a difference between copying a design idea and sending photographs to a manufacturer with instructions to replicate the clothes. When Ford introduced the Taurus, many other car companies borrowed elements of the body design without making exact duplicates of the Taurus.
Re:Why democracy sucks (sort of) (Score:2)
Democracy originated in ancient Athens, and if Athens under the democracy didn't match the definition of "Evil Empire", then nothing does.
Voters can be every bit as tyrannical as tyrants of of the ordinary sort.
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Re:Uh (Score:2)
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"You can't shake the Devil's hand and say you're only kidding."
Design is Authorship too (Score:2)
Does this open the (heavily extrapolated) gateways for the "legalization" of sampling in music?
What scares me about this ruling is the impact it might have against the little guy, it lessens the legal ramifications for the theft of good ideas. If a small company has something great and HUGEcorp has no legal impetus NOT to knock it off and put the little guys out of business, don't think HUGEcorp won't. The big guys would be protected by the ability of their pocketbook to raise a louder fuss. Which is almost what the ruling seems to ask them to do.
One of the ironies of great industrial design is the complete invisibility of it. If you make a perfect tool, there is no way to contain the idea behind that tool. People all over the world know the classing Honeywell round Thermostat, but who designed it?*
* Henry Dreyfuss, who also designed two of the most recognizable and iconocized telephones, and a bunch of other things you already know but might never have thought about. http://www.si.edu/ndm/exhib/hd/start.htm [si.edu]
Correct and not correct! (Score:2)
On the other hand, the standard for reviewing infringement of a design patent is far less "holistic" and fuzzy than that for an alleged product configuration case. To that end, the case likely had a major impact on Apple's claim.
Designs are not inherently distinctive (Score:2)
I don't see how this decision could be used to thwart Apple's attempts to protect the iMac design and "look" by design patent.
It limits the scope of their protection to the scope of the design patent.
Correct me if I'm wrong, but when the iMac was first released, it was truly an original and unique design -- older "designer" computers (such as the Acer Aspire series) notwithstanding. When you saw translucent white-and-fruity-colored-plastic, you thought "iMac".
Agreed it is a unique design. It probably is entitled to design patent protection. But that does not give rise to trade dress protection unless and until someone sees an e-Machines machine and says, "gee, that must have come from Apple."
When the first peripherals started coming out that mimicked the iMac design, they were immediately recognizeable as having done so.
But did anyone think they were MADE by Apple? That is what is meant by distinctive for these purposes.
In fact, many (most?) of them were aggressively marketed as "for the iMac", in a blatant attempt to capitalize on the iMac's runaway success. I don't suppose Apple had any problems with these peripherals, since they indirectly promoted the iMac and its original design.
Clearly. But does that mean the design was a designation of SOURCE? That is the factual question that is now raised. It is no longer a question of inherent distinctiveness, but rather than acquired distinctiveness.
Therefore, I believe that in light of this ruling, Apple should in fairness be allowed to obtain patent protection for its design.
They either have them or they don't. Point is that the design patent for the computer probably doesn't stretch to other uses of a similarly designed, but differently shaped machine.
1. I do not necessarily agree that the ruling is "right" and that Apple really should be allowed to obtain protection for its design.
The Supreme Court is not final because it is infallible. It is, however, infallible because it is final. Correct or not, that is the law of this land, unless and until the Congress changes its views.
Re:Uh (Score:2)
They're as much a thief as generic clothing manufacturers and beige case makers (there was someone who originated the beige case, afterall).
Re:Of two minds. (Score:2)
Excuse me? Several sites are "copying"
LA Times article (Score:2)
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Read the fine print (Score:2)
Re:Trademarked Colors (Score:2)
I suppose it would be up to the USPTO do determine whether two similar trademarks could exist in the field; for example, a Macrosoft has been producing software since 1987.
The difference between a color and a book is that the book falls under copyright. The trademarked color is disclosed to the government and is made public knowledge, much like a patent would be. However, any witten material automatically is protected by copyright, without the need for registration. You could feasibly publish (and take credit for) a summary or interpretation of a copyrighted work if it was in your own words, but if it was simply a copy, you would have violated the original owner's copyright. This is how the IBM PC BIOS was legally reverse-engineered and published for profit in the early 1980's.
Of two minds. (Score:2)
Now let's face it. Regardless of patent issues, it seems more and more retailers [urbanfetch.com] have simply copied Amazon.com's site [amazon.com] in it's entirety. That somehow strikes me as unfair.
Now let's consider Apple. I'm not going to go through the sortid history of who stole what from whom but let's simply say that by the time Windows 95 came out, many of us had seen that desktop a few times before. As for the Mac cases, it's not like many of us haven't been hunting for a cool case [a-top.com] for awhile. The only difference is that we want a floppy drive and don't want a new monitor every time we upgrade.
And let's face it. The first place that tries to copy Slashdot in a non parody form will die a horrible death.
So why this claim? Apparently the United States Supreme Court might agree with Slashdotters in an appropriate case. " Please, don't presume to speak for me.
Look is look. MTV is MTV. Mountain Dew and Jolt are a way of life, other caffine is just imitation.
And in a hype marketing world, I'm tired of cheap knock offs.
- Ken Boucher http://www.virtualsurreality.com [virtualsurreality.com]
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iMac vs. FluXraD (Score:2)
Mr. Rad
It has come to Apple Computer, Inc.'s attention that you have applied for a design patent for the design of one "Steaming Pile of ugly Poo." (heretofore referred to as "SPoo"). We wish to inform you Mr. Rad that, upon review of this design, we have noticed an incredible amount of similarities between "Spoo" and the iMac. Being that the iMac looks so similar to a "Steaming Pile of Ugly Poo" you may consider this a notice to cease and desist in your attempts to market/patent your "SPoo"...
The letter continues but you get the gist of it. This is a call to my fellow slashdotters. I need your help to resist big business and it's attempts to supress my patents. Please...send money! Lots of money.
-FluX
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Your Ad Here!
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Democracy, or a perverse shadow. (Score:2)
That said, I don't think that the people running these corporations really even knows the irrevocable harm there causing, no one considered evil ever really was. Hitler and Stalin thought they were doing the right thing, both morally and ethically. Hitler thought that he was saving the human genetic pool, and Stalin; well I think Stalin was just crazy. (And forgive me for invoking Godwin's law, in no way do I think what these corps are doing, now, is anywhere near what those two had done)
But in a way, the people in these organizations are even worse, unlike Hitler and Stalin, who had a clear view of what they were doing, the corporate insiders do not. Despite what they might think, they are just cogs in a machine -- a stealthy ethereal artificial intelligence. Wintermute incarnate (though, not so obvious). The corporation is its own device, seeking its own ends. An organism with mind power of thousands of humans, but with a thought structure completely outside our understanding. Evolving, into something. And I wonder, if with computer interconnectedness becoming the norm if these organisms are becoming faster of mind (Using technology bill gates himself calls the "Digital Nervous System")
Well, I've got a lot more ideas on that (most of them are being formed right now), but I don't want to get all Jon Katz, so I'll try to get to the point. That these organism, these corporations are subverting the democratic ideal. Perhaps it was a system that might have worked for an industrial (and book educated, as opposed to an agrarian society) society, but we do not live in that society. We live in a media society. A world where our ideas, or at least the ideas of the majority, are controlled by the media conglomerates. And those media conglomerates can say whatever they want. We need a new system of government that preserves individual rights in this new pervasive-information society. Will it be some kind of democracy? Probably, maybe not. Note that the pervasive-information society is not the internet-global knowledge-utopia that many slashdot readers believe may exist, but the Media controlled Cyber worlds Envisioned by Gibson (and, in a way, Orwell). The one that IS happening. And by happening, I don't mean that 'will happen'.
Amber Yuan 2k A.D
I love this... (Score:3)
Look, the iMac is certainly a unique design. It's basically impossible, having seen an iMac once, to think of anything else when you see it. And the eMachines clone looks exactly like an iMac. OK, so there's one more slot for a certain archaic, outdated storage device. But other than that they're identical, right down to the ventilation slots and handle; eMachines couldn't have been more brasen if they'd kept the Apple logo on the casing. This was clearly meant to confuse the consumer.
Look, there's nothing wrong with cool-looking cases. There's even nothing wrong with cool-looking cases made of translucent plastic. But for crying out loud, it's not that hard to come up with your own design. The iMac design is clearly identifiaed in the consumer's mind with one make and model of computer alone: the Apple iMac. Look at any popular-media depiction of a computer with that shape, and you'll find direct references to that machine (cases in point: UserFriendly's iWhack and FoxTrot's iFruity).
I'm not an Apple apologist; I don't defend them when they do stupid stuff. But I believe they're right to sue for this issue; this is even more blatant of a ripoff than Windows ever was. Microsoft at least made their stuff different enough that they weren't really stealing the Apple interface, but this is completely different.
Uh (Score:3)
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"You can't shake the Devil's hand and say you're only kidding."
Trademarked Colors (Score:3)
To get back on topic a bit, it's obvious from seeing a color how to imitate it, and it's almost as easy to imitate a design once you've seen it. But isn't it also quite easy to imitate a book? I agree, you couldn't reconstruct a book from memory the way you could reconstruct a piece of clothing or a color you saw in a store, but the potential is still there. So, what's the difference between the color and the book?
Walt
Journalistic spin (Score:3)
Hemos and many other commenters read this
decision and seem stuck on an analogy between
this case and the "Apple vs eMachines" spat.
But as I began reading Scalia's decision myself,
a different analogy kept popping into my mind.
Samara started marketing an
product, "seersucker" clothes. Along comes
the big evil corporation, Wal-Mart, which
embraces and extends the "seersucker" concept
"with only minor modifications," then uses
predatory pricing practices to effectively
undermine Samara's innovation and stealing
it for their own profiteering.
Microsoft vs. (pick-your-favorite-victim)
seems to be at least as analogous to this
case as Apple vs. eMachines.
The iMac: "acquired distinctiveness" (Score:3)
I don't see how this decision could be used to thwart Apple's attempts to protect the iMac design and "look" by design patent.
According to the decision, product design cannot obtain protection unless it has "acquired distinctiveness such that the marketplace naturally perceives the design to be a designation of product source".
Correct me if I'm wrong, but when the iMac was first released, it was truly an original and unique design -- older "designer" computers (such as the Acer Aspire series) notwithstanding. When you saw translucent white-and-fruity-colored-plastic, you thought "iMac".
When the first peripherals started coming out that mimicked the iMac design, they were immediately recognizeable as having done so. In fact, many (most?) of them were aggressively marketed as "for the iMac", in a blatant attempt to capitalize on the iMac's runaway success. I don't suppose Apple had any problems with these peripherals, since they indirectly promoted the iMac and its original design.
When the iMac look-alike computers started coming out, Apple began to have a problem. Apple did not want its original design to be used to manufacture and market products that directly compete against Apple's own products. And I tend to agree; by this point, the design had already been established in the minds of the people as being "iMac". I believe that this satisfies the above-stated requirement that the product have "acquired distinctiveness" so that it may obtain protection.
Therefore, I believe that in light of this ruling, Apple should in fairness be allowed to obtain patent protection for its design.
Disclaimers:
Why democracy sucks (sort of) (Score:3)
Sure, democratic governments may have been an ideal that the founding fathers believed in, but that doesn?t really mean it?s a good thing. Just look at Taiwan, 4 years of democracy, and were practically at war with fucking china. Way to go guys! That said, I don't want Taiwan to be sucked into Communist china, but I don't want to be at war with them ether.
Perhaps its time to rethink the system, I don't know what to replace it with, but a review may be in order. (Perhaps electing government people for a long term, with no chance of reelection, with a special recall vote if necessary)
Look at all the stuff that's happening in the US, and the rest of the world, moving it to an Orwillian nightmare; it isn't being stopped, because most people just don't care.
Not that I have a solution or anything, but that doesn?t mean I can't complain.
Amber Yuan 2k A.D
Microsoft trademarks BSOD Blue (Score:4)
No immediate lawsuits have been filed, but the suspected potential respondents are believed to be undergoing puberty somewhere in Scandinavia.