You can identify duplicate contacts, companies, and deals by any field, and merge them in bulk. Flexible rules for selecting master, preview mode, and automation in CSV reports. Personalization can be improved by standardizing job titles and other text fields such as address, industry, job title, etc. Targeted campaigns can be created using consistent data. Segmentation and targeting can be done with consistent data. Use templates and flexible update controls to import CSV. This will prevent duplicates and overwriting of important data. Before you import, clean up the data. Correct any incorrectly formatted or incomplete data. Removing duplicate data, fake contact numbers and email addresses, and other bad data is important. Bulk update records and fields with functions, such as proper case names, remove whitespace, format telephone numbers, and other useful functions. ETL is simple. To identify missing and matching records, compare CSV to existing records in your database. Instead of exporting CSV, you can use VLOOKUP, IDs and SQL to wrestle with the data.